APPLIED SOCIAL MEDIA IN BUSINESS
Course: COM0015
Learners explore the application of social media in business organizations. A range of topics, such as corporate branding, fundraising, social media advocacy campaigns, how to realign and utilize traditional approaches to marketing, and advertising and branding using social media are discussed. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are also discussed and established. Learners will develop the skills to assess and identify the suitability of social media platforms, the importance of ethical and respectful communication in building professional relationships, the delivery of outstanding customer service and an understanding of the importance of networking with professionals via social networks.
Prerequisites
COM0011 and COM0012 and COM0013 and COM0014
WINTER 2025 |
Online Learning |
Section | Date(s) | Mode | Domestic Fees | Registration |
---|---|---|---|---|
800 | Jan 14 - Mar 11 | Online | $369.20 | |
842 | Mar 3 - Apr 28 | Online | $369.20 |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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