DEVELOPING A SOCIAL MEDIA STRATEGY

Course: COM0012


This course is part of the following part-time on campus and/or online program(s):

Learners develop a social media strategy. The focus is on skills-building and on creating and implementing a social media strategy including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Learners explore, identify and engage online communities that support internal and external social media strategies. In addition, learners are introduced to resources that aid in the development and implementation of effective social media strategies and differences between the major social media channels, their evolution, and the current and future status of social media for business. Through case studies, learners explore both best practices and cautions when designing social media strategies.

Prerequisites

COM0011

WINTER 2025
Online Learning
SectionDate(s)ModeDomestic FeesRegistration
800 Jan 14 - Mar 11Online$369.20Register Online
842 Mar 3 - Apr 28Online$369.20Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

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