Introducing the New Project Brand

Posted on Friday, February 5th, 2021

The SIS Project has a new look and a new name, R3, a college transformation project. R3 stands for “rethink, redesign, reimagine.”

The brand is designed to generate excitement about the project and the visual design puts the learner at the centre. The new brand keeps the College’s new Software-as-a-Service Student Information System central while also highlighting both the other supporting project initiatives and the project’s outcome.

The visual design provides a strong link to the Algonquin College brand, making the project immediately recognizable as a College initiative. The consistent use of the brand across project materials serves to alert employees that they come from the project, making it easier for them to spot information that’s important to them.


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