Social Media Best Practices for Employees
Whether you’re just getting started or a seasoned social media enthusiast, here are 10 tips to help you navigate and take advantage of social media at Algonquin College.
- Want to create a Facebook Page, X Account (formerly Twitter), Instagram account, or other social media account? Discuss your goals with your manager and contact the Social Media Coordinator before getting started to ensure you’re following Algonquin’s Social Media Account Management Policy.
- Stay on brand with an AC facelift! Make sure your AC account uses the AC icon or logo.
- Develop a social media strategy for your College-affiliated channel. Outlining goals, objectives, and tactics will guide your social media activities and tell a more consistent story. A content calendar can help organize your posts, too!
- Social media is a frontline channel, so it’s important to be service-oriented when posting from a College-affiliated account. Oftentimes students and other stakeholders don’t realize how big of an organization Algonquin College is — so try to connect them to the right information or employee in as few steps as possible.
- Employees who manage a College-affiliated social media channel must adhere to our Code of Conduct. Report bullying or harassment on social media.
- Keep it short! Get your message across on social media in as few words as possible.
- As you develop your own social media voice on behalf of your College-affiliated account, be S.O.C.I.A.L.: Sincere, Open, Collaborative, Interested, Authentic, and Likeable.
- Changing your social media account password, email address, or login information? Contact us so we can update our files and be available to help in times of transition.
- Be positive. Even when dealing with negative comments or challenging situations on social media, embrace the conversation as an opportunity to help a member of our community and learn from their experience.