How to Sell Yourself with a Winning Cover Letter

You need to attach a cover letter to every resume you send out, whether you mail, e-mail, fax or personally deliver it. However, your best not to send out the same cover letter to every employer. Customize each one to the company you’re applying to and the job you’re applying for. Yes, this means a little more work on your part, but think of it this way: The cover letter gives you a chance to point out exactly why you are perfect for this particular job.

Cover letters usually have three parts.

Opening – states your interest in the company and the job. Tells how you found out about the job opening or the company and why you are interested.

Middle – tells the employer what you have to offer the company by highlighting one or two qualifications you think would be of greatest interest. Points out special training or experience you have. Demonstrates that you know something about the company and/or industry.

Closing – expresses your appreciation for the employer’s time and asks him/her to contact you or states that you will follow- up with them.

Cover Letter Checklist

• Does your letter address the exact name and title of the contact person?
• Did you use a natural writing style – professional but friendly?
• Does your letter show that you know something about the company?
• Does your letter demonstrate energy and enthusiasm?
• Did you expand on your resume rather than repeat its content?
• Did you sign your letter and give a phone number and/or e-mail address where you can be reached?
• Did you have others check your letter for spelling and grammatical errors?