Storytelling helps to provide the emotional connection to the data you are presenting. Think about it, what do people typically remember? What resonates with them? Storytelling draws them into the story the data is telling.
This 3m 42s video, Presenting data through the use of storytelling, shares a simple formula for presenting data using a storytelling approach. This video is just one small segment of the LinkedIn Learning course Data-Driven Decision-Making for Business Professionals (59m 18s), check out the whole course if you like!
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