Trades Marketing
Course: MKT4704
This course is part of the following part-time on campus and/or online program(s):
- Bachelor of Business Administration (Trades Management) (Honours Degree) – Pathway for Building Renovation Technology
- Bachelor of Business Administration (Trades Management) (Honours Degree) – Pathway for Business – Trades
- Bachelor of Business Administration (Trades Management) (Honours Degree) – Pathway for Motive Power Technician
- Bachelor of Business Administration (Trades Management) (Honours Degree) – Pathway for Electrician Certification of Qualification
Having a competitive advantage is a major determinant of business success. In this course, learners will acquire the relevant skills to identify and appreciate processes for achieving a competitive advantage. They will learn to manage marketing information, conduct environmental scans and evaluate results using criteria related to financial viability. Learners will establish their presence in electronic media, and/or plan, build and launch their own trades / business website as appropriate. They will also develop a comprehensive marketing plan with associated implementation strategies and timelines.
Prerequisites
All sections for this course are in progress.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.