STRATEGIC MANAGEMENT OF CAMPAIGNS
Course: MGT5147
This course is part of the following part-time on campus and/or online program(s):
Elements of a successful fundraising campaign are examined. Students learn how to develop a compelling case for support, attract the best leadership potential, train volunteers, develop donor prospects and prepare a plan of action. Students also learn the importance of pre-planning and gain knowledge of feasibility studies. Management and financial strategies to effectively control the fundraising process of campaigns are explored. Practical implementation of fundraising strategies required to manage information generated during a campaign, such as processing gifts and dealing with information flow and technology are addressed.
Prerequisites
MGT5143
| WINTER 2025 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Jan 14 - Apr 22 | Online | $369.20 |  |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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