STRATEGIC ANALYTICS

Course: BUS2130


This course is part of the following part-time on campus and/or online program(s):

The success of a digital analytics program is contingent on the web analyst's ability to align measurement efforts to business objectives and effectively communicate digital insights across various levels of an organization. Students create relevant and actionable key performance indicators that align digital analytics to business objectives, and integrate analytics within digital development and business decision-making processes. Key organizational challenges and solutions for fostering an analytics culture are explored, focusing on the development of stakeholder communication strategies to drive customer experience improvements.

FALL 2024
Online Learning
SectionDate(s)ModeDomestic FeesRegistration
800 Sep 10 - Nov 5Online$369.20Register Online
842 Nov 1 - Dec 27Online$369.20Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

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