MARKETING EARLY CHILDHOOD EDUCATION
Course: MKT5605
Students examine marketing principles and practices as they apply to the manager's role in the operation of an early learning centre. Participants will research and develop marketing plans through the identification of the needs of clients and market demands, including SWOT and PEST analyses. Strategies for effective program marketing, publicity, and promotion will be determined and evaluated for effectiveness. Through discussions, presentations, readings, research, assignments and practical applications, students have the opportunity to prepare and evaluate effective marketing plans. This program is designed for professionals with an Early Childhood Education Diploma or recognized equivalent, who are now, or would like to be, administrators of early learning programs. The program may also be of interest to child-care administrators who are: - currently learning "on the job" - early childhood educators seeking career advancement, or employers encouraging staff development and training.
Notes
This course is part of a graduate certificate program which requires an application process. Web registration is not available. If you have been accepted into the program, please register through the Academic Planner in your ACSIS account. If you would like to apply to this program of study, please complete our free online application form.
| WINTER 2025 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Jan 14 - Apr 22 | Online | $369.20 | * See footnote |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
* Online registration is not available for this section.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.