Marketing Research I
Course: MKT2219
This course is part of the following part-time on campus and/or online program(s):
Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it supports the marketing function. Focus is on the approaches to marketing research, including primary research, secondary research, research design, surveys, qualitative research, data collection and data quality. Students apply practical marketing research skills through a variety of hands-on projects and exercises.
Prerequisites
| WINTER 2025 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Jan 14 - Apr 22 | Online | $369.20 |  |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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