MARKETING RESEARCH
Course: MKT0019
This course is part of the following part-time on campus and/or online program(s):
Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. They apply current techniques to collect, record and analyze data relating to relevant business marketing challenges. Students work individually and in teams to develop and execute a research study for a product, service or an industry client. This study involves a hands-on approach to specific delineation of problems, design of a research proposal along with collection of secondary and primary data. Various research techniques are used to develop and interpret the research results. Students present their study's findings and the results for management action.
Prerequisites
MKT0018 or MKT2317
| WINTER 2025 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Jan 14 - Apr 22 | Online | $369.20 |  |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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