MARKETING CAMPAIGN ANALYSIS TECHNIQUES
Course: MKT2120
This course is part of the following part-time on campus and/or online program(s):
Today's marketer is presented with an ever-growing number of ways to target and reach the digital consumer. Measuring the business value of interactions across offline and online channels is a constant challenge. Students measure the customer's multichannel journey, focusing on what happens beyond the click. Through real-life scenarios, students become familiar with the myriad of acquisition and retention-based marketing channels - from email, display advertising and Paid Search, to social media and multichannel tactics - and then apply digital analytics concepts to measure, report, analyze and help marketers understand a campaign's business performance.
WINTER 2025 |
Online Learning |
Section | Date(s) | Mode | Domestic Fees | Registration |
---|---|---|---|---|
800 | Jan 14 - Mar 11 | Online | $369.20 | |
842 | Mar 3 - Apr 28 | Online | $369.20 |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.