MARKETING CAMPAIGN ANALYSIS TECHNIQUES

Course: MKT2120


This course is part of the following part-time on campus and/or online program(s):

Today's marketer is presented with an ever-growing number of ways to target and reach the digital consumer. Measuring the business value of interactions across offline and online channels is a constant challenge. Students measure the customer's multichannel journey, focusing on what happens beyond the click. Through real-life scenarios, students become familiar with the myriad of acquisition and retention-based marketing channels - from email, display advertising and Paid Search, to social media and multichannel tactics - and then apply digital analytics concepts to measure, report, analyze and help marketers understand a campaign's business performance.

WINTER 2025
Online Learning
SectionDate(s)ModeDomestic FeesRegistration
800 Jan 14 - Mar 11Online$369.20Register Online
842 Mar 3 - Apr 28Online$369.20Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

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