MONITORING AND MEASUREMENT
Course: COM0013
Learners explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, learners learn which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Prerequisites
| FALL 2024 |
| Online Learning |
| Section | Date(s) | Mode | Domestic Fees | Registration |
|---|---|---|---|---|
| 800 | Sep 10 - Nov 5 | Online | $369.20 |  |
| 842 | Nov 1 - Dec 27 | Online | $369.20 | |
Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.
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