Trades Marketing

Course: MKT4704


This course is part of the following part-time on campus and/or online program(s):

Having a competitive advantage is a major determinant of business success. In this course, learners will acquire the relevant skills to identify and appreciate processes for achieving a competitive advantage. They will learn to manage marketing information, conduct environmental scans and evaluate results using criteria related to financial viability. Learners will establish their presence in electronic media, and/or plan, build and launch their own trades / business website as appropriate. They will also develop a comprehensive marketing plan with associated implementation strategies and timelines.

Prerequisites

MKT3501

WINTER 2025
Online Learning
SectionDate(s)ModeDomestic FeesRegistration
860 Jan 14 - Apr 22Online$741.32Register Online

Please Note: Off-shore international students enrolling in online courses will be subject to an international premium fee per course registration.

Every attempt is made to ensure the accuracy of the information in this publication. The College reserves the right to modify or cancel any course, program, fee, timetable, or campus location at any time.