Business - Marketing (Year 1)
Nurture your creativity skillset to boost your career in marketing.
- Complete your first year online, and join your classmates in person at the Ottawa campus in year two
- Benefit from supportive and experienced facilitators who are active in their industry
- Courses are built with flexibility in mind and can be accessed anytime and from anywhere
Program Availability and Schedule
Availability
Open
Closed
Waitlisted
Start Term
Availability
Competitive?
Winter 2025
No
Spring 2025
No
Fall 2025
No
Schedule
Program Summary
Credential
Program Code
Area of Interest
Other Campuses
Other Delivery Options
The two-year Business - Marketing Ontario College Diploma program provides leaners with a strong theoretical marketing foundation and the opportunity to apply it through many hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire....(read more)
Overview
Nurture your creativity skillset to boost your career in marketing.
The two-year Business - Marketing Ontario College Diploma program provides leaners with a strong theoretical marketing foundation and the opportunity to apply it through many hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles.
Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
- marketing to the consumer and business marketplace
- product and pricing strategies
- marketing planning and decision-making
- global marketing
- marketing communications and promotions
- marketing research
- professional selling
- sales management
- digital marketing and distribution
Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, developing a full marketing plan for a local client.
This online version of the program is available only for Levels 01 and 02. After that, you have to go to the Ottawa campus to complete the rest of the program. You are only eligible for the co-op version of this program if you complete all levels on campus.
After you graduate, you may find employment in a wide range of marketing opportunities, including:
- sales (both business-to-business and business-to-consumer)
- sales promotion
- advertising
- web and digital marketing
- social media
- marketing research and planning
- purchasing
- customer service
- product/brand management
The program also provides a great foundation for additional Algonquin College post-secondary accreditation opportunities through graduate credit transfer agreements, including:
- Business Administration - Marketing or Advertising and Marketing Communications Management Ontario College Advanced Diploma
- Business - Management and Entrepreneurship Ontario College Diploma
- Bachelor of Commerce (Marketing) (Honours)
- Bachelor of Digital Marketing Communication (Honours)
- Three-year Bachelor of Commerce and four-year Bachelor of Business Administration Degree opportunities through joint Algonquin College and Nipissing University agreement
- Other degree programs through various University Degree program articulation agreements
SUCCESS FACTORS
This program is well-suited for students who:
- Are excited by the prospect of taking a hands-on approach to learning and interacting with industry clients and business leaders.
- Are seeking a career path that offers a range of employment opportunities and places them at the centre of an organization's decision-making processes and creative execution.
- Enjoy interacting with others in a group setting.
- Are interested in examining business situations and creating customized solutions.
Courses
Registration Note:
Applications for this full-time program must be submitted on Ontario Colleges. If you are interested in the part-time delivery of the program, please refer to the part-time program page for course by course registration. The courses take place entirely online and do not require you to come to campus. Without a set class time you can complete your assignments when it’s most convenient for you while following the course deadlines.
Online |
Course Number | Hours | Course Name | Winter | |||
---|---|---|---|---|---|---|
Level: 01 | ||||||
ACC2214 | 42.0 | Financial Information for MarketingACC2214 Financial Information for MarketingStudents are introduced to management accounting information used by the marketing manager to make financial decisions. Computer applications are used to illustrate problem-solving techniques. This course is part of a complete program of study, individual course registration is not available. | ||||
BUS2301 | 42.0 | Business Computer ApplicationsBUS2301 Business Computer ApplicationsThe knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Students learn a variety of tasks in Windows file management. Students also learn tasks and produce assignments in Microsoft Office for PC. Web-based software running computer-based simulations and assessments are used to support and enrich the learning experience. It is strongly recommended that students use a PC. Mac students may be required to install and learn additional software to successfully complete the course. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL1813B | 42.0 | Communications IENL1813B Communications ICommunication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-oriented approach, students develop stronger grammar and business-writing skills to become effective business communicators. Through a combination of lectures, exercises, and independent learning, students practise writing, speaking, reading, listening, locating and documenting information, and using technology to communicate professionally. Students develop and strengthen communication skills that contribute to success in both educational and workplace environments. This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2205 | 56.0 | Marketing FoundationsMKT2205 Marketing FoundationsStudents are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning. This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2216 | 42.0 | Skills Transferable to BusinessMKT2216 Skills Transferable to BusinessLearners develop foundational business skills to help them successfully graduate and prepare for the workforce. The focus is on preparing learners for professional employment by developing the following essential employability skills: personal and information management, leadership and team work, and communication and problem-solving techniques. Using a professional setting, learners participate in the following workshops: goal setting, time management, secondary research techniques, leadership and team building, decision making, project management, conflict resolution and speaking and presentation skills. Learners develop an awareness of their strengths and weaknesses and develop strategies for successful lifelong learning. Learners' ability to demonstrate these skills is essential as they participate in their academic and professional paths. This course is part of a complete program of study, individual course registration is not available. | ||||
QUA0002 | 42.0 | Business MathematicsQUA0002 Business MathematicsStudents review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business environment. Problem-solving areas include cost-volume-profit analysis, linear functions and systems of equations, index numbers, markup and markdowns, terms of invoicing and business finance. This course is part of a complete program of study, individual course registration is not available. | ||||
Level: 02 | ||||||
ENL1823B | 42.0 | Communications IIENL1823B Communications IIStudents continue to expand their practical writing and speaking skills for successful communication in business. Using real-life scenarios and research skills, they produce informal reports and proposals, deliver presentations to a live audience supported by technology, and create a job-search package. Students create professional documents, such as information reports, progress reports, justification/recommendation reports, summary reports, and minutes of meetings to develop up-to-date writing skills. The job search package includes employment-readiness skills, resumes, persuasive cover letters, and interview techniques. In all written work, students continue to develop and enhance their grammar skills to meet professional, workplace standards. Pre-requisites: ENL1813B This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2206 | 56.0 | Product and Pricing StrategiesMKT2206 Product and Pricing StrategiesStudents acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new product development process, the strategies to effectively manage a product through its life cycle and the distinguishing factors between product and service marketing. Students study various product strategies to understand the conditions supporting each approach. With a firm grasp on product strategies students investigate supportive pricing strategies. Students discover theories that marketers apply to manage customer price sensitivity, competitive pricing actions and opportunities to segment the market on the basis of price to maximize profitability. Students also learn the process and factors behind setting prices, apply formulas to assess the financial impacts of their pricing decisions and participate as a group member in solving pricing dilemmas and developing financial analyses as presented in a case study. Pre-requisites: MKT2205 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2219 | 42.0 | Marketing Research IMKT2219 Marketing Research IStudents explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it supports the marketing function. Focus is on the approaches to marketing research, including primary research, secondary research, research design, surveys, qualitative research, data collection and data quality. Students apply practical marketing research skills through a variety of hands-on projects and exercises. Pre-requisites: MKT2205 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2282 | 56.0 | Professional SellingMKT2282 Professional SellingStudents develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling and steps in the selling process. Students become familiar with the Canadian Competition Act, and the laws protecting consumers. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. Focus is on the student preparing and delivering a sales presentation and written proposal. Pre-requisites: MKT2205 This course is part of a complete program of study, individual course registration is not available. | ||||
QUA0008 | 42.0 | StatisticsQUA0008 StatisticsDescriptive methods of data classification, sampling, collecting, organizing, and presentation of data in order to evaluate various business situations in a decision-making context. Computations through appropriate computer software are emphasized. Students learn mathematical methods for descriptive statistics, frequency distributions and measures of location and variation. An introduction of regression and correlation analysis including the examination of the regression equation, coefficient of correlation and determination and the standard error. Time series analysis is covered including computations for short-term forecasting. Finally, students learn basic probability to solve business-related problems. Pre-requisites: QUA0002 This course is part of a complete program of study, individual course registration is not available. | ||||
General Education Elective: choose 1 | ||||||
AST2000 | 42.0 | Introduction to AstronomyAST2000 Introduction to AstronomyWhat can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life. This course is part of a complete program of study, individual course registration is not available. | ||||
COR1737 | 42.0 | Psychopathology - an Introduction to Mental IllnessesCOR1737 Psychopathology - an Introduction to Mental IllnessesEmphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder. This course is part of a complete program of study, individual course registration is not available. | ||||
DSN2100 | 45.0 | Design ThinkingDSN2100 Design ThinkingDesign Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0009 | 42.0 | Introduction to Children's LiteratureENL0009 Introduction to Children's LiteratureThis course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0010 | 42.0 | Science FictionENL0010 Science FictionScience fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL1798 | 42.0 | Contemporary Canadian IssuesENL1798 Contemporary Canadian IssuesA critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV0002 | 42.0 | Environmental CitizenshipENV0002 Environmental CitizenshipEnvironmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV5004 | 42.0 | Waste-Free OntarioENV5004 Waste-Free OntarioOntario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities. This course is part of a complete program of study, individual course registration is not available. | ||||
FAM1003 | 40.0 | Psychology of LearningFAM1003 Psychology of LearningStudents explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0021 | 42.0 | Disability in Arts: Portrayals and IdentityGED0021 Disability in Arts: Portrayals and IdentityAll forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-BeingGED0022 Positive Psychology: the Science of Happiness and Well-BeingWhile fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives. This course is part of a complete program of study, individual course registration is not available. | ||||
GED2200 | 42.0 | Free Speech and the Challenge of Social MediaGED2200 Free Speech and the Challenge of Social MediaThis course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for 'regulatory fixes' advanced from different viewpoints. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5007 | 42.0 | Transatlantic Slavery and Its AbolitionGED5007 Transatlantic Slavery and Its AbolitionThe effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5010 | 42.0 | The Fungus Among UsGED5010 The Fungus Among UsUnderstanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid)GED5301 On Death, Dying and Medical Assistance in Dying (Maid)Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death. This course is part of a complete program of study, individual course registration is not available. | ||||
GED7105 | 42.0 | Professionalism and EthicsGED7105 Professionalism and EthicsProfessionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability. This course is part of a complete program of study, individual course registration is not available. | ||||
GEO0012 | 42.0 | Foreign Landscapes and Their InhabitantsGEO0012 Foreign Landscapes and Their InhabitantsUnderstanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community. This course is part of a complete program of study, individual course registration is not available. | ||||
MGT2346 | 42.0 | Introduction to E-BusinessMGT2346 Introduction to E-BusinessStudents are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities. This course is part of a complete program of study, individual course registration is not available. | ||||
PSI1702 | 42.0 | Government of CanadaPSI1702 Government of CanadaStudents explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0001 | 42.0 | Co-Dependency as an AddictionPSY0001 Co-Dependency as an AddictionThis online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0007 | 42.0 | Cults and TerrorismPSY0007 Cults and TerrorismIn this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsPSY0010 Criminal Psychology - Psychopathic MindsWhat makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0014 | 42.0 | Learning, Thinking and Problem SolvingPSY0014 Learning, Thinking and Problem SolvingPsychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY1754 | 42.0 | Selected Topics in PsychologyPSY1754 Selected Topics in PsychologyIn this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science. This course is part of a complete program of study, individual course registration is not available. | ||||
SCI2200 | 42.0 | Dynamic Dna: You Are Not AloneSCI2200 Dynamic Dna: You Are Not AloneDNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level. This course is part of a complete program of study, individual course registration is not available. | ||||
SSC5012 | 42.0 | Racism and DiscriminationSSC5012 Racism and DiscriminationStudents learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own. This course is part of a complete program of study, individual course registration is not available. | ||||
Level: 03 | ||||||
MKT2207 | 56.0 | Marketing ChannelsMKT2207 Marketing ChannelsStudents gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tactically. In addition to traditional direct and indirect distribution channels, students focus is on web-based and mobile electronic channels. Integration of distribution strategies with other marketing mix strategies is studied. Students apply this knowledge to specific situations in order to develop effective distribution channel strategies, solve distribution channel problems, and make recommendations to improve distribution channel efficiencies. Student teams use knowledge acquired to establish a marketing channel strategy. Pre-requisites: MKT2206 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2217 | 42.0 | Global MarketingMKT2217 Global MarketingStudents learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive use of electronic methods to characterize and exploit international marketing opportunities. By researching foreign markets, students understand how to evaluate suitable products/services for international target markets, establish efficient international distribution channels, conduct effective international promotion programs, establish profitable international pricing and develop approaches to international financing. A key component is a group term project which involve preparing a country profile, a market audit and a competitive analysis in preparation for the decision on how to grow the business in that country. Pre-requisites: MKT2206 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2283 | 56.0 | Sales ManagementMKT2283 Sales ManagementStudents are provided with insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed on the four key functional areas (planning, developing, directing/leading and evaluating) within the sales management discipline, and the associated skills the manager requires to achieve profitability through the efforts of their sales force. The fact that this same set of skills is also applicable to, not just sales management, but to all management situations is stressed. Students apply their knowledge and practise their sales management skills on an individual and group basis. Students are required to participate in a major group project focused on assessing the effectiveness of a sales manager within a sales and marketing organization of a chosen company. Pre-requisites: MKT2282 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2286 | 42.0 | Marketing Research 2MKT2286 Marketing Research 2Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. They apply current techniques to collect, record, and analyze data relating to relevant business marketing challenges. Working in teams, students develop and execute a full research study for industry. This study involves specific delineation of problems, design of a research proposal, along with a collection of secondary and primary data. Teams create and implement a qualitative effort by hosting a focus group and a quantitative research effort using a survey they design. Teams complete the term by interpreting their study's findings and presenting the results for management action. Pre-requisites: MKT2206 and MKT2219 and QUA0008 Co-requisites: MKT2294 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2294 | 42.0 | Integrated Marketing Communications IMKT2294 Integrated Marketing Communications IStudents are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion, and how they are related to the overall marketing plan are examined in depth. Through practical applications, students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives, positioning and competitive creative strategies. Students are introduced to current design software and gain experience creating ad layouts. Pre-requisites: MKT2206 Co-requisites: MKT2286 This course is part of a complete program of study, individual course registration is not available. | ||||
General Education Elective: choose 1 | ||||||
AST2000 | 42.0 | Introduction to AstronomyAST2000 Introduction to AstronomyWhat can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life. This course is part of a complete program of study, individual course registration is not available. | ||||
COR1737 | 42.0 | Psychopathology - an Introduction to Mental IllnessesCOR1737 Psychopathology - an Introduction to Mental IllnessesEmphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder. This course is part of a complete program of study, individual course registration is not available. | ||||
DSN2100 | 45.0 | Design ThinkingDSN2100 Design ThinkingDesign Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0009 | 42.0 | Introduction to Children's LiteratureENL0009 Introduction to Children's LiteratureThis course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0010 | 42.0 | Science FictionENL0010 Science FictionScience fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL1798 | 42.0 | Contemporary Canadian IssuesENL1798 Contemporary Canadian IssuesA critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV0002 | 42.0 | Environmental CitizenshipENV0002 Environmental CitizenshipEnvironmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV5004 | 42.0 | Waste-Free OntarioENV5004 Waste-Free OntarioOntario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities. This course is part of a complete program of study, individual course registration is not available. | ||||
FAM1003 | 40.0 | Psychology of LearningFAM1003 Psychology of LearningStudents explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0021 | 42.0 | Disability in Arts: Portrayals and IdentityGED0021 Disability in Arts: Portrayals and IdentityAll forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-BeingGED0022 Positive Psychology: the Science of Happiness and Well-BeingWhile fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives. This course is part of a complete program of study, individual course registration is not available. | ||||
GED2200 | 42.0 | Free Speech and the Challenge of Social MediaGED2200 Free Speech and the Challenge of Social MediaThis course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for 'regulatory fixes' advanced from different viewpoints. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5007 | 42.0 | Transatlantic Slavery and Its AbolitionGED5007 Transatlantic Slavery and Its AbolitionThe effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5010 | 42.0 | The Fungus Among UsGED5010 The Fungus Among UsUnderstanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid)GED5301 On Death, Dying and Medical Assistance in Dying (Maid)Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death. This course is part of a complete program of study, individual course registration is not available. | ||||
GED7105 | 42.0 | Professionalism and EthicsGED7105 Professionalism and EthicsProfessionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability. This course is part of a complete program of study, individual course registration is not available. | ||||
GEO0012 | 42.0 | Foreign Landscapes and Their InhabitantsGEO0012 Foreign Landscapes and Their InhabitantsUnderstanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community. This course is part of a complete program of study, individual course registration is not available. | ||||
MGT2346 | 42.0 | Introduction to E-BusinessMGT2346 Introduction to E-BusinessStudents are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities. This course is part of a complete program of study, individual course registration is not available. | ||||
PSI1702 | 42.0 | Government of CanadaPSI1702 Government of CanadaStudents explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0001 | 42.0 | Co-Dependency as an AddictionPSY0001 Co-Dependency as an AddictionThis online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0007 | 42.0 | Cults and TerrorismPSY0007 Cults and TerrorismIn this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsPSY0010 Criminal Psychology - Psychopathic MindsWhat makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0014 | 42.0 | Learning, Thinking and Problem SolvingPSY0014 Learning, Thinking and Problem SolvingPsychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY1754 | 42.0 | Selected Topics in PsychologyPSY1754 Selected Topics in PsychologyIn this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science. This course is part of a complete program of study, individual course registration is not available. | ||||
SCI2200 | 42.0 | Dynamic Dna: You Are Not AloneSCI2200 Dynamic Dna: You Are Not AloneDNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level. This course is part of a complete program of study, individual course registration is not available. | ||||
SSC5012 | 42.0 | Racism and DiscriminationSSC5012 Racism and DiscriminationStudents learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own. This course is part of a complete program of study, individual course registration is not available. | ||||
Level: 04 | ||||||
MKT2208 | 56.0 | Digital MarketingMKT2208 Digital MarketingStudents focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy. In the major team project, students have the opportunity to apply these digital marketing strategies to an industry client. Pre-requisites: MKT2206 and MKT2294 Co-requisites: MKT2260 and MKT2261 and MKT2292 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2213 | 28.0 | Skills for the WorkplaceMKT2213 Skills for the WorkplaceStudents focus on exploring, developing and enhancing the skills required to pursue the next phase of their career preparation. Learners set employment goals and objectives that guide their assignment efforts throughout the term, ensuring they are job-ready upon graduation. Students experience the latest tools and strategies related to career research and effective employment searches, developing a highly effective resume and designing a dynamic and professional digital profile. Learners work to understand the nuances of building an effective professional network and participate in an external networking event to expand these skills. Interview preparation, using role-play, ensures learners are ready to showcase their top attributes to hiring professionals. Students also benefit from learning about specific laddering agreements that are in place between the Business-Marketing program and other diploma, advanced diploma, degree, and graduate certificate programs. Finally, students will spend time interacting with various guest speakers and participating in a community-based volunteer role throughout the term. This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2260 | 70.0 | Industry Marketing PlanMKT2260 Industry Marketing PlanStudents apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in tandem with MKT2261 (Field-work), MKT2208 (Digital Marketing) and MKT2292 (IMC II) allowing the student to develop and practise cross discipline and teamwork skills. Students conduct an in-depth analysis of internal and external marketing factors in order to uncover a target market and positioning opportunity for their industry client which provides the business a new market opportunity. Students then take this marketing strategy and develop a complementary marketing mix to leverage the identified market opportunity, a detailed implementation plan and financial analysis to prove the financial viability of their plan. Pre-requisites: MKT2207 and MKT2283 and MKT2286 and MKT2294 Co-requisites: MKT2208 and MKT2261 and MKT2292 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2261 | 42.0 | Marketing Plan Project Field WorkMKT2261 Marketing Plan Project Field WorkStudent teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal and industry micro and macro environmental factors. Students use primary and secondary research tools and methodologies to assess the industry competitive set and conduct an in-depth customer analysis. The knowledge created from this in-field work guides the creation of the Marketing Plan Objectives, strategies and supporting marketing mix programs within the MKT2260 course. Students also learn unique approaches to client management along with enhanced team presentation skills. Pre-requisites: MKT2207 and MKT2283 and MKT2286 and MKT2294 Co-requisites: MKT2208 and MKT2260 and MKT2292 This course is part of a complete program of study, individual course registration is not available. | ||||
MKT2292 | 56.0 | Integrated Marketing Communications II New MediaMKT2292 Integrated Marketing Communications II New MediaFurther insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsorship, tradeshow, and public relations is provided. Special emphasis is placed on applying IMC strategies in a business-to-business environment including market segmentation and analysis. Students demonstrate and develop their decision making skills through a business-to-business co-marketing proposal for their industry client. The major team project involves the development of a detailed IMC Execution Plan, an element of the overall industry client marketing plan project. The comprehensive IMC Execution Plan includes campaign objectives, specific media vehicle selection and scheduling within a designated budget. Pre-requisites: MKT2294 Co-requisites: MKT2208 and MKT2260 and MKT2261 This course is part of a complete program of study, individual course registration is not available. | ||||
General Education Elective: choose 1 | ||||||
AST2000 | 42.0 | Introduction to AstronomyAST2000 Introduction to AstronomyWhat can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life. This course is part of a complete program of study, individual course registration is not available. | ||||
COR1737 | 42.0 | Psychopathology - an Introduction to Mental IllnessesCOR1737 Psychopathology - an Introduction to Mental IllnessesEmphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder. This course is part of a complete program of study, individual course registration is not available. | ||||
DSN2100 | 45.0 | Design ThinkingDSN2100 Design ThinkingDesign Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0009 | 42.0 | Introduction to Children's LiteratureENL0009 Introduction to Children's LiteratureThis course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL0010 | 42.0 | Science FictionENL0010 Science FictionScience fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain. This course is part of a complete program of study, individual course registration is not available. | ||||
ENL1798 | 42.0 | Contemporary Canadian IssuesENL1798 Contemporary Canadian IssuesA critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV0002 | 42.0 | Environmental CitizenshipENV0002 Environmental CitizenshipEnvironmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility. This course is part of a complete program of study, individual course registration is not available. | ||||
ENV5004 | 42.0 | Waste-Free OntarioENV5004 Waste-Free OntarioOntario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities. This course is part of a complete program of study, individual course registration is not available. | ||||
FAM1003 | 40.0 | Psychology of LearningFAM1003 Psychology of LearningStudents explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0021 | 42.0 | Disability in Arts: Portrayals and IdentityGED0021 Disability in Arts: Portrayals and IdentityAll forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts. This course is part of a complete program of study, individual course registration is not available. | ||||
GED0022 | 42.0 | Positive Psychology: the Science of Happiness and Well-BeingGED0022 Positive Psychology: the Science of Happiness and Well-BeingWhile fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives. This course is part of a complete program of study, individual course registration is not available. | ||||
GED2200 | 42.0 | Free Speech and the Challenge of Social MediaGED2200 Free Speech and the Challenge of Social MediaThis course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for 'regulatory fixes' advanced from different viewpoints. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5007 | 42.0 | Transatlantic Slavery and Its AbolitionGED5007 Transatlantic Slavery and Its AbolitionThe effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5010 | 42.0 | The Fungus Among UsGED5010 The Fungus Among UsUnderstanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them. This course is part of a complete program of study, individual course registration is not available. | ||||
GED5301 | 42.0 | On Death, Dying and Medical Assistance in Dying (Maid)GED5301 On Death, Dying and Medical Assistance in Dying (Maid)Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death. This course is part of a complete program of study, individual course registration is not available. | ||||
GED7105 | 42.0 | Professionalism and EthicsGED7105 Professionalism and EthicsProfessionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability. This course is part of a complete program of study, individual course registration is not available. | ||||
GEO0012 | 42.0 | Foreign Landscapes and Their InhabitantsGEO0012 Foreign Landscapes and Their InhabitantsUnderstanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community. This course is part of a complete program of study, individual course registration is not available. | ||||
MGT2346 | 42.0 | Introduction to E-BusinessMGT2346 Introduction to E-BusinessStudents are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities. This course is part of a complete program of study, individual course registration is not available. | ||||
PSI1702 | 42.0 | Government of CanadaPSI1702 Government of CanadaStudents explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0001 | 42.0 | Co-Dependency as an AddictionPSY0001 Co-Dependency as an AddictionThis online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0007 | 42.0 | Cults and TerrorismPSY0007 Cults and TerrorismIn this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0010 | 42.0 | Criminal Psychology - Psychopathic MindsPSY0010 Criminal Psychology - Psychopathic MindsWhat makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY0014 | 42.0 | Learning, Thinking and Problem SolvingPSY0014 Learning, Thinking and Problem SolvingPsychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives. This course is part of a complete program of study, individual course registration is not available. | ||||
PSY1754 | 42.0 | Selected Topics in PsychologyPSY1754 Selected Topics in PsychologyIn this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science. This course is part of a complete program of study, individual course registration is not available. | ||||
SCI2200 | 42.0 | Dynamic Dna: You Are Not AloneSCI2200 Dynamic Dna: You Are Not AloneDNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level. This course is part of a complete program of study, individual course registration is not available. | ||||
SSC5012 | 42.0 | Racism and DiscriminationSSC5012 Racism and DiscriminationStudents learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own. This course is part of a complete program of study, individual course registration is not available. |
COURSE DESCRIPTIONS
ACC2214 Financial Information for Marketing
Students are introduced to management accounting information used by the marketing manager to make financial decisions. Computer applications are used to illustrate problem-solving techniques.
BUS2301 Business Computer Applications
The knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Students learn a variety of tasks in Windows file management. Students also learn tasks and produce assignments in Microsoft Office for PC. Web-based software running computer-based simulations and assessments are used to support and enrich the learning experience. It is strongly recommended that students use a PC. Mac students may be required to install and learn additional software to successfully complete the course.
ENL1813B Communications I
Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-oriented approach, students develop stronger grammar and business-writing skills to become effective business communicators. Through a combination of lectures, exercises, and independent learning, students practise writing, speaking, reading, listening, locating and documenting information, and using technology to communicate professionally. Students develop and strengthen communication skills that contribute to success in both educational and workplace environments.
MKT2205 Marketing Foundations
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P's of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization's competitive positioning.
MKT2216 Skills Transferable to Business
Learners develop foundational business skills to help them successfully graduate and prepare for the workforce. The focus is on preparing learners for professional employment by developing the following essential employability skills: personal and information management, leadership and team work, and communication and problem-solving techniques. Using a professional setting, learners participate in the following workshops: goal setting, time management, secondary research techniques, leadership and team building, decision making, project management, conflict resolution and speaking and presentation skills. Learners develop an awareness of their strengths and weaknesses and develop strategies for successful lifelong learning. Learners' ability to demonstrate these skills is essential as they participate in their academic and professional paths.
QUA0002 Business Mathematics
Students review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business environment. Problem-solving areas include cost-volume-profit analysis, linear functions and systems of equations, index numbers, markup and markdowns, terms of invoicing and business finance.
ENL1823B Communications II
Students continue to expand their practical writing and speaking skills for successful communication in business. Using real-life scenarios and research skills, they produce informal reports and proposals, deliver presentations to a live audience supported by technology, and create a job-search package. Students create professional documents, such as information reports, progress reports, justification/recommendation reports, summary reports, and minutes of meetings to develop up-to-date writing skills. The job search package includes employment-readiness skills, resumes, persuasive cover letters, and interview techniques. In all written work, students continue to develop and enhance their grammar skills to meet professional, workplace standards.
Pre-requisites: ENL1813B
MKT2206 Product and Pricing Strategies
Students acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new product development process, the strategies to effectively manage a product through its life cycle and the distinguishing factors between product and service marketing. Students study various product strategies to understand the conditions supporting each approach. With a firm grasp on product strategies students investigate supportive pricing strategies. Students discover theories that marketers apply to manage customer price sensitivity, competitive pricing actions and opportunities to segment the market on the basis of price to maximize profitability. Students also learn the process and factors behind setting prices, apply formulas to assess the financial impacts of their pricing decisions and participate as a group member in solving pricing dilemmas and developing financial analyses as presented in a case study.
Pre-requisites: MKT2205
MKT2219 Marketing Research I
Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it supports the marketing function. Focus is on the approaches to marketing research, including primary research, secondary research, research design, surveys, qualitative research, data collection and data quality. Students apply practical marketing research skills through a variety of hands-on projects and exercises.
Pre-requisites: MKT2205
MKT2282 Professional Selling
Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling function to all types of organizations, ethical issues in selling and steps in the selling process. Students become familiar with the Canadian Competition Act, and the laws protecting consumers. Students also learn how to develop enduring customer relationships and the important role of customer service in relationship building. Focus is on the student preparing and delivering a sales presentation and written proposal.
Pre-requisites: MKT2205
QUA0008 Statistics
Descriptive methods of data classification, sampling, collecting, organizing, and presentation of data in order to evaluate various business situations in a decision-making context. Computations through appropriate computer software are emphasized. Students learn mathematical methods for descriptive statistics, frequency distributions and measures of location and variation. An introduction of regression and correlation analysis including the examination of the regression equation, coefficient of correlation and determination and the standard error. Time series analysis is covered including computations for short-term forecasting. Finally, students learn basic probability to solve business-related problems.
Pre-requisites: QUA0002
AST2000 Introduction to Astronomy
What can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life.
COR1737 Psychopathology - an Introduction to Mental Illnesses
Emphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder.
DSN2100 Design Thinking
Design Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice.
ENL0009 Introduction to Children's Literature
This course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind.
ENL0010 Science Fiction
Science fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain.
ENL1798 Contemporary Canadian Issues
A critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics.
ENV0002 Environmental Citizenship
Environmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility.
ENV5004 Waste-Free Ontario
Ontario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities.
FAM1003 Psychology of Learning
Students explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments.
GED0021 Disability in Arts: Portrayals and Identity
All forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts.
GED0022 Positive Psychology: the Science of Happiness and Well-Being
While fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives.
GED2200 Free Speech and the Challenge of Social Media
This course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for "regulatory fixes" advanced from different viewpoints.
GED5007 Transatlantic Slavery and Its Abolition
The effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade.
GED5010 The Fungus Among Us
Understanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them.
GED5301 On Death, Dying and Medical Assistance in Dying (Maid)
Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death.
GED7105 Professionalism and Ethics
Professionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability.
GEO0012 Foreign Landscapes and Their Inhabitants
Understanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community.
MGT2346 Introduction to E-Business
Students are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities.
PSI1702 Government of Canada
Students explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics.
PSY0001 Co-Dependency as an Addiction
This online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in.
PSY0007 Cults and Terrorism
In this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources.
PSY0010 Criminal Psychology - Psychopathic Minds
What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined.
PSY0014 Learning, Thinking and Problem Solving
Psychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives.
PSY1754 Selected Topics in Psychology
In this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science.
SCI2200 Dynamic Dna: You Are Not Alone
DNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level.
SSC5012 Racism and Discrimination
Students learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own.
MKT2207 Marketing Channels
Students gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tactically. In addition to traditional direct and indirect distribution channels, students focus is on web-based and mobile electronic channels. Integration of distribution strategies with other marketing mix strategies is studied. Students apply this knowledge to specific situations in order to develop effective distribution channel strategies, solve distribution channel problems, and make recommendations to improve distribution channel efficiencies. Student teams use knowledge acquired to establish a marketing channel strategy.
Pre-requisites: MKT2206
MKT2217 Global Marketing
Students learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive use of electronic methods to characterize and exploit international marketing opportunities. By researching foreign markets, students understand how to evaluate suitable products/services for international target markets, establish efficient international distribution channels, conduct effective international promotion programs, establish profitable international pricing and develop approaches to international financing. A key component is a group term project which involve preparing a country profile, a market audit and a competitive analysis in preparation for the decision on how to grow the business in that country.
Pre-requisites: MKT2206
MKT2283 Sales Management
Students are provided with insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed on the four key functional areas (planning, developing, directing/leading and evaluating) within the sales management discipline, and the associated skills the manager requires to achieve profitability through the efforts of their sales force. The fact that this same set of skills is also applicable to, not just sales management, but to all management situations is stressed. Students apply their knowledge and practise their sales management skills on an individual and group basis. Students are required to participate in a major group project focused on assessing the effectiveness of a sales manager within a sales and marketing organization of a chosen company.
Pre-requisites: MKT2282
MKT2286 Marketing Research 2
Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's competitive marketplace. They apply current techniques to collect, record, and analyze data relating to relevant business marketing challenges. Working in teams, students develop and execute a full research study for industry. This study involves specific delineation of problems, design of a research proposal, along with a collection of secondary and primary data. Teams create and implement a qualitative effort by hosting a focus group and a quantitative research effort using a survey they design. Teams complete the term by interpreting their study's findings and presenting the results for management action.
Pre-requisites: MKT2206 and MKT2219 and QUA0008
Co-requisites: MKT2294
MKT2294 Integrated Marketing Communications I
Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion, and how they are related to the overall marketing plan are examined in depth. Through practical applications, students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives, positioning and competitive creative strategies. Students are introduced to current design software and gain experience creating ad layouts.
Pre-requisites: MKT2206
Co-requisites: MKT2286
AST2000 Introduction to Astronomy
What can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life.
COR1737 Psychopathology - an Introduction to Mental Illnesses
Emphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder.
DSN2100 Design Thinking
Design Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice.
ENL0009 Introduction to Children's Literature
This course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind.
ENL0010 Science Fiction
Science fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain.
ENL1798 Contemporary Canadian Issues
A critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics.
ENV0002 Environmental Citizenship
Environmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility.
ENV5004 Waste-Free Ontario
Ontario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities.
FAM1003 Psychology of Learning
Students explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments.
GED0021 Disability in Arts: Portrayals and Identity
All forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts.
GED0022 Positive Psychology: the Science of Happiness and Well-Being
While fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives.
GED2200 Free Speech and the Challenge of Social Media
This course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for "regulatory fixes" advanced from different viewpoints.
GED5007 Transatlantic Slavery and Its Abolition
The effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade.
GED5010 The Fungus Among Us
Understanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them.
GED5301 On Death, Dying and Medical Assistance in Dying (Maid)
Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death.
GED7105 Professionalism and Ethics
Professionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability.
GEO0012 Foreign Landscapes and Their Inhabitants
Understanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community.
MGT2346 Introduction to E-Business
Students are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities.
PSI1702 Government of Canada
Students explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics.
PSY0001 Co-Dependency as an Addiction
This online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in.
PSY0007 Cults and Terrorism
In this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources.
PSY0010 Criminal Psychology - Psychopathic Minds
What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined.
PSY0014 Learning, Thinking and Problem Solving
Psychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives.
PSY1754 Selected Topics in Psychology
In this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science.
SCI2200 Dynamic Dna: You Are Not Alone
DNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level.
SSC5012 Racism and Discrimination
Students learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own.
MKT2208 Digital Marketing
Students focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy. In the major team project, students have the opportunity to apply these digital marketing strategies to an industry client.
Pre-requisites: MKT2206 and MKT2294
Co-requisites: MKT2260 and MKT2261 and MKT2292
MKT2213 Skills for the Workplace
Students focus on exploring, developing and enhancing the skills required to pursue the next phase of their career preparation. Learners set employment goals and objectives that guide their assignment efforts throughout the term, ensuring they are job-ready upon graduation. Students experience the latest tools and strategies related to career research and effective employment searches, developing a highly effective resume and designing a dynamic and professional digital profile. Learners work to understand the nuances of building an effective professional network and participate in an external networking event to expand these skills. Interview preparation, using role-play, ensures learners are ready to showcase their top attributes to hiring professionals. Students also benefit from learning about specific laddering agreements that are in place between the Business-Marketing program and other diploma, advanced diploma, degree, and graduate certificate programs. Finally, students will spend time interacting with various guest speakers and participating in a community-based volunteer role throughout the term.
MKT2260 Industry Marketing Plan
Students apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in tandem with MKT2261 (Field-work), MKT2208 (Digital Marketing) and MKT2292 (IMC II) allowing the student to develop and practise cross discipline and teamwork skills. Students conduct an in-depth analysis of internal and external marketing factors in order to uncover a target market and positioning opportunity for their industry client which provides the business a new market opportunity. Students then take this marketing strategy and develop a complementary marketing mix to leverage the identified market opportunity, a detailed implementation plan and financial analysis to prove the financial viability of their plan.
Pre-requisites: MKT2207 and MKT2283 and MKT2286 and MKT2294
Co-requisites: MKT2208 and MKT2261 and MKT2292
MKT2261 Marketing Plan Project Field Work
Student teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal and industry micro and macro environmental factors. Students use primary and secondary research tools and methodologies to assess the industry competitive set and conduct an in-depth customer analysis. The knowledge created from this in-field work guides the creation of the Marketing Plan Objectives, strategies and supporting marketing mix programs within the MKT2260 course. Students also learn unique approaches to client management along with enhanced team presentation skills.
Pre-requisites: MKT2207 and MKT2283 and MKT2286 and MKT2294
Co-requisites: MKT2208 and MKT2260 and MKT2292
MKT2292 Integrated Marketing Communications II New Media
Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsorship, tradeshow, and public relations is provided. Special emphasis is placed on applying IMC strategies in a business-to-business environment including market segmentation and analysis. Students demonstrate and develop their decision making skills through a business-to-business co-marketing proposal for their industry client. The major team project involves the development of a detailed IMC Execution Plan, an element of the overall industry client marketing plan project. The comprehensive IMC Execution Plan includes campaign objectives, specific media vehicle selection and scheduling within a designated budget.
Pre-requisites: MKT2294
Co-requisites: MKT2208 and MKT2260 and MKT2261
AST2000 Introduction to Astronomy
What can the sky tell us about our place in the universe, and how life began? This introductory course to astronomy will teach students indigenous and Western constellations in the sky, as well as introduce them to the major planets. Students will act as beginning astronomers and engineers by performing sketches, doing research on astronomy topics, and learning about missions to Mars that are on the hunt for signs of life.
COR1737 Psychopathology - an Introduction to Mental Illnesses
Emphasis is on the study of signs and symptoms of the major mental illnesses, including bipolar disorder, major depression, schizophrenia and personality disorders. Additionally, there are discussions about eating and sleeping disorders, stress and post-traumatic stress disorder.
DSN2100 Design Thinking
Design Thinking uses a designer mindset to produce business innovations in products and services, with a focus on deep understanding of and empathy with the people who use them. Following a holistic innovation process for an area of interest or organization, students build an initial business case and apply design thinking and creative problem-solving strategies to make innovation a sustainable practice.
ENL0009 Introduction to Children's Literature
This course introduces students to various texts and sources in the domain of Children's Literature, and gives students the opportunity to discuss the many genres, issues and theories that pervade the field, while simultaneously helping them gain practice analyzing literature for children with various critical literary elements in mind.
ENL0010 Science Fiction
Science fiction addresses key concerns that are not restricted to the imaginative worlds depicted in fiction; rather, science fiction uses alien settings, strange worlds, alternate timelines, or virtual environments as a way of exploring contemporary issues. Over the course of exploring the various issues contained in these fictions, the various movements of science fiction will be explored to provide a broader sense of the genre's development from its earliest to its most current forms; in addition, terminology will be introduced so, by the end of the course, students will have a broader understanding of science fiction's historical and thematic terrain.
ENL1798 Contemporary Canadian Issues
A critical understanding of contemporary Canadian issues is vital to being an active member in our democratic society. Students explore a variety of topics and analyze their ethical implications and relevance to Canadian life. Discussions, debates and other collaborative activities offer opportunities to consider recent controversies from different perspectives, and use of a variety of media (e.g. newspapers, articles, and other resources online) allows for in-depth reflection on the history and current state of a range of social and political topics.
ENV0002 Environmental Citizenship
Environmental citizenship is based on the principles of national citizenship, yet it goes beyond political borders to emphasize global environmental rights and responsibilities. An environmental citizen is committed to learning more about the environment and to taking responsible environmental action. Through a combination of interactive activities, assignments and discussions, students learn how they are personally connected with current environmental issues. Students are also encouraged to adopt attitudes and behaviours that foster global environmental responsibility.
ENV5004 Waste-Free Ontario
Ontario continues to generate more and more waste; historically, three quarters of this waste has been discarded. In this course, learners are introduced to the tremendous environmental and economic opportunities that exist to embrace resource conservation ideology and a circular economy - a system in which products are never discarded, but reused, recycled and reintroduced into new products. With interactive activities, videos, and gaming; learners identify concepts and technologies to make informed decisions regarding waste management. Learners reflect on material learned, connect it to their own personalized industry or interest, and locate innovation and entrepreneurship opportunities.
FAM1003 Psychology of Learning
Students explore how individuals acquire knowledge and skills and how environments influence the learning process. Through examination of different theories from both historical and current perspectives, students develop an understanding of how learning is influenced by developmental, psychological and social elements. Students use real life experiences to identify how these theories can be used to support learning and development within continuously changing environments.
GED0021 Disability in Arts: Portrayals and Identity
All forms of art have a powerful influence on our perceptions. Students describe and explore through case studies a range of disabilities and their unique features. Using arts, enquiry and discussion, students critique historical and modern-day portrayals of individuals with disabilities. Students consider the attitudes and social barriers that individuals with disabilities face, and focus on the link between the formation of cultural identity and the arts.
GED0022 Positive Psychology: the Science of Happiness and Well-Being
While fulfillment and well-being mark some people's lives, many others remain dissatisfied with life. Positive Psychology is concerned with explaining how individuals and communities flourish through the scientific exploration of happiness, optimal human functioning, and civic engagement. The field of Positive Psychology has the objective of making life more satisfying and meaningful through interventions that promote and develop qualities such as self-knowledge, learned optimism, gratitude, mindfulness, resilience, and community connection. Students participate in both interactive lectures and on-line discussions, maintain weekly journals, and develop personal strengths through direct engagement with well-being initiatives.
GED2200 Free Speech and the Challenge of Social Media
This course will allow students to explore social media and its effects on free speech and public discourse in contemporary society. It will cover the philosophical foundations of free speech, the legal and institutional expressions of free speech in modern democracies, the characteristics of social media infrastructure, how our society's free speech is being influenced if not transformed by this infrastructure, and perspectives on the need, or not, for "regulatory fixes" advanced from different viewpoints.
GED5007 Transatlantic Slavery and Its Abolition
The effects of transatlantic slavery, which began in the 15th century and was not abolished until the 19th, are still present in contemporary social, political and economic systems. In this course, students are provided with a chronological understanding of the transatlantic slave trade that charts: 1) its creation and its economic underpinnings in European and American power and wealth; 2) the resistance to slavery and its eventual abolition; and 3) the afterlife of slavery in the present day. Through class discussion, examination of academic and non-academic literature, and analysis of images and videos, students will be introduced to the history and continuing legacy of the transatlantic slave trade.
GED5010 The Fungus Among Us
Understanding fungi is critical for a more complete picture of both natural history, as well as historical and current human affairs. Students learn the major groups of fungi most of which are beneficial to humans. Students learn the influence of fungi on historical and cultural activities including art and food. Students also examine the direct involvement of fungi on industrial processes and current medical and biotechnological processes. Students explore the role of fungi as it relates to soil fertility and best practices in agriculture and environmental sustainability. Students will connect fungi to the world around them.
GED5301 On Death, Dying and Medical Assistance in Dying (Maid)
Though death is an immutable consequence of life, society's attitudes and reactions to it have been ever-changing. The viewpoint that life is sacrosanct, to be protected at all costs, is now being challenged by individuals demanding greater control of their quality of life, including the right to die. An historical overview of attitudes towards death will be examined, with a focus on the growing acceptability of medical assistance in dying (MAID), and the reasons behind this movement (demographics, economics, medicine). This course, through discussion of differing social perspectives, government legislation, case studies, research, images and videos will provide students a greater understanding of society's past and present approaches to death.
GED7105 Professionalism and Ethics
Professionalism and ethics are the foundation for those preparing for leadership roles in the workplace, community and educational settings. By exploring the different facets of leadership theory and ethical dilemmas, students develop decision making, judgment, and personal value positions that form the basis for the examination of professional conduct and personal accountability.
GEO0012 Foreign Landscapes and Their Inhabitants
Understanding the natural environment and the geological features and landscapes that shape our world is vital for students to have a greater understanding and respect for others by being more globally and culturally aware. The transformation of Earth as we know it has been a 4.5 billion year marvel in the making. The ever-changing continents, oceans, seas, and geographic landforms continue to reshape our world. Through the exploration of the unique landscapes of Earth and the examination of the geographic distribution of populations, countries, and regions of the world, students will use virtual field trips, case studies, and web quests to enhance their sense of global community.
MGT2346 Introduction to E-Business
Students are provided with tools, skills, an understanding of technology, business concepts and issues that surround the emergence of electronic business. Emphasis is on that part of the Internet known as the World Wide Web (WWW), where such tools as browsers are used. In addition to acquiring basic skills for navigating the Internet, students develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution and electronic collaboration. Students also explore several of the problems surrounding electronic business and commerce, such as security, authentication, privacy, encryption, safeguarding of intellectual property rights, acceptable use policies and legal liabilities.
PSI1702 Government of Canada
Students explore the Canadian governmental system and consider key principles of democracy and federalism. In addition, students analyze the impact of government on the lives of its citizens, as well as the ways in which citizens and communities affect the government. Finally, students examine the diverse political, national and ideological dynamics of Canadian politics.
PSY0001 Co-Dependency as an Addiction
This online course provides an overview of how individuals can become addicted to others and relationships. It will examine the personalities of abusers and those who are abused. How individuals with complimentary personality disorders unite and form bonds will be examined. Object Relations Theory and how women and men are unconsciously drawn to abusive partners because of personality disorders caused by childhood abuse or neglect will be the focal point of this course. Students will learn how individuals with co-dependent personalities can become capable of breaking free from the cycle many get caught in.
PSY0007 Cults and Terrorism
In this course, students will explore the historical evolution and social impact of cults and terrorist groups. Students will learn ways to identify and define cults. Using discussions and active learning approaches, students will examine what motivates cults and terrorist groups with a specific lens towards violent activity. The impact of media and globalization will also be discussed. Students will advance their social and cultural understanding and gain awareness of cults in contemporary society. Students in this course will discuss the validity of historical evidence and research historical interpretations of events using relevant and recent sources.
PSY0010 Criminal Psychology - Psychopathic Minds
What makes a psychopath tick? Are they born that way, or are they products of society? Are serial killers really possessed with evil, or do they know exactly what they are doing? In this course, students will study how and why some individuals become criminals and why some actually become killers. You will study what is known about serial killers, stalkers, rapists and criminals. Also, the latest techniques used in criminal profiling and questioning will be examined.
PSY0014 Learning, Thinking and Problem Solving
Psychology is an academic discipline that is concerned with all aspects of human existence, focusing in particular upon human thought, emotion and action. Psychology combines the scientific study of human behaviour and mental processes with the development of therapeutic and practical approaches to human problems and concerns. Psychology is, in addition, a major contributor to the ongoing development of our understanding of human nature more generally. After a brief historical overview, this subject examines psychology as a science. Psychological research and theory making facilitates our understanding of ourselves as individuals and as members of social groups by describing, explaining and predicting how we develop and relate in society, how we create ourselves and our world; applied psychology makes its contribution through efforts to enhance individual development and adaptation within society. Students benefit by gaining an introductory knowledge of psychology that can be applied to their daily lives.
PSY1754 Selected Topics in Psychology
In this course, students will learn about some popular topics in psychology including learning, memory, sleep and consciousness, psychological disorders, and social psychology. Through hands-on experiments, case studies, multimedia and demonstrations, students will gain an appreciation for psychology as a social science.
SCI2200 Dynamic Dna: You Are Not Alone
DNA is the recipe book for all living things. This small molecule can tell us about our past, present, and future. It is what makes us all unique and what ties us together. DNA can answer some of life's biggest questions: Where do we come from? How are we made? Can we cure disease? Can we predict the future or change the outcome? In this course, we will examine the spectacular DNA molecule and how it works. Through contemporary articles, research, images, and videos, we will investigate ways in which DNA can be used to predict traits, detect disease, discover ancestry and engineer babies. We will look at DNA's involvement in our evolution, and how we can harness its powers to create superfoods, change a wolf into a pug or clone extinct species. Through a combination of discussion boards, quizzes and assignments, students will discuss DNA history, technology and social attitudes, providing them with a greater understanding of their genetic make-up, both on a personal and global level.
SSC5012 Racism and Discrimination
Students learn the definition of racism and discrimination, and will be able to identify the various sources of discrimination and racism resulting from cultural values and physical differences between individuals. By identifying racism and discrimination issues in North American society, students learn how to analyze the sociological factors that cause bias and prejudice to surface in our society. The main objective of this course is to enhance sensitivity to and intolerance of mistreatment based on racial or ethnic background and appearance, and to consider how to handle these issues as professional individuals in a pluralistic Canadian society. Students communicate with one another through electronic discussion and learn to appreciate through various readings and assignments the many facets of racism and discrimination. This course will be of interest to workers in health services, education, human resources and business, and those who want to enhance their knowledge and sensitivity to issues of racism and discrimination particularly when communicating with people from other cultures or with physical appearances that differ from their own.
Careers & Pathways
Careers
Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.
Pathways
Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
2024/2025 Academic Year
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.
Further information on fees can be found by visiting the Registrar's Office website at www.algonquincollege.com/ro.
Fees are subject to change.
Additional program related expenses include:
- Books and supplies can be purchased from our college bookstore. For more information go to https://www.algonquincollege.com/coursematerials.
- Level 02 students incur up to $25 in expenses for pricing simulation tools associated with MKT2206.
- Level 03 students incur up to $30 in expenses for research costs associated with MKT2284.
- Level 04 student incur up to $30 in expenses for research costs associated with MKT2261.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
- Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee will be charged.
Program Eligibility
- English, Grade 12 (ENG4C or equivalent).
- Mathematics, Grade 11 (MBF3C or equivalent).
- Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
- IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 110, minimum of 110 in Literacy and no score below 95.
Not sure if you meet all of the requirements? Academic Upgrading may be able to help with that: https://www.algonquincollege.com/access/.
Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.
Application Information
BUSINESS - MARKETING
Program Code 0214E09FAO
Applications to full-time programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228
Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.
Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.
For further information on the admissions process, contact:
Registrar's Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro
Additional Information
Program Resources
Only Year one (Level 01 and 02) of this program is available online. Year two (Level 03 and 04) must be completed full-time on campus. Please visit the Business-Marketing Transfer Guide at https://www.algonquincollege.com/online/business-marketing-transfer/ for further information regarding the transfer process and deadlines.
Graduates are eligible to apply for certifications from the Canadian Professional Sales Association (CPSA), visit https://www.cpsa.com.
Courses appearing to be unavailable online (during the registration period) may have substitute courses which are taken instead. If you are a full-time student, you are automatically put into those courses; if you are part-time, please contact AC Online for the current substitutions and links to these courses.
PRIOR LEARNING AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.
PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).
Contact
For additional information, please contact AC Online at online@algonquincollege.com or 613-727-4723 ext. 3330.