New Bachelor of Commerce (Marketing) program integrates applied learning with contemporary marketing strategy
Posted on Tuesday, June 27th, 2023
OTTAWA (June 27, 2023) – Registration is now open for the new Bachelor of Commerce (Marketing) Honours program, one of latest offerings from the School of Business at Algonquin College. As the only program of its kind in Ontario to offer three co-operative (co-op) education work terms, graduates will be well-positioned to connect with industry professionals while leveraging applied learning in business marketing.
The program emphasizes how emerging digital marketing technologies operate within today’s business environment. These learning outcomes align with trends in labour market data which identify a growing demand for skilled digital marketers with a strong foundation in business.
Traditional business disciplines like accounting, finance, human resources and economics comprise the first two years of the program. Learners will collaborate with industry professionals through three mandatory co-op placements in their last two years of study. Through these work terms, learned marketing strategies and tactics are applied to make data-informed marketing decisions in the workplace.
Registration is now open for the September 2023 intake. For further information, please visit the Bachelor of Commerce (Marketing) Honours program page.
Quotes
“This new program prepares learners with a data-driven marketing skillset along with established general business practice knowledge. The Bachelor of Commerce (Marketing) Honours degree also provides the opportunity for learners to continue their education at the graduate level.”
– Claude Brulé, President and CEO, Algonquin College
“The program curriculum captures the growing interest in the field of digital marketing, effectively preparing students for a career in the field with an emphasis on business acumen. The Bachelor of Commerce (Marketing) Honours program includes the traditional marketing courses while also providing specialized content related to digital marketing.”
– Kerry Surman, PhD, Management Studies Chair, Algonquin College
“Algonquin College is able to deliver applied learning in smaller class sizes but still have the holistic, solid foundational base that an honours degree provides. As an applied college, we’re in a unique position to offer co-op placements and build on our relationships with the business community in the National Capital Region.”
– Mark Dottori, PhD, Bachelor of Commerce (Marketing) Program Coordinator
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For more information
Kim Blackburn
Communications Officer
Algonquin College
613-291-6581
blackbk@algonquincollege.com
About Algonquin College
The mission of Algonquin College of Applied Arts and Technology is to transform hopes and dreams into lifelong success. Algonquin College, an Ontario public sector community college, does this by offering hands-on, digitally connected, experiential learning in more than 200 programs. Algonquin College is the largest polytechnic institute in Eastern Ontario, with campuses in Ottawa, Perth, Pembroke and AC Online.
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