2014 Ontario Colleges Marketing Competition (OCMC) Results

Posted on Sunday, November 23rd, 2014

Very early last Thursday morning on November 20, the 16 student members of the 2014 OCMC team awaited in the lobby of C building, ready to board a bus to make the long journey to Collingwood, Ontario to compete in a province-wide Marketing competition OCMC. Before leaving, the students received greetings and well wishes from Cheryl Jensen, President of Algonquin College, and Dave Donaldson, Dean of the School of Business. This provided the students great inspiration.

The journey to Collingwood, was much slower than planned as a result of the wind and heavy snow but, once the students arrived, the whirlwind competition began. On Thursday night, the four members of the Quizbowl team (Aaron Quinn, Benjamin Valente, Hailey Hamilton and Samantha Guyan) battled on stage within their different teams, while the rest of the Algonquin team – students and faculty – raised signs, cheered, chanted and brought on the Algonquin thunder with a BOOM!!! Thank you to the Varsity Athletic department for the thunder sticks! In the end, after almost three hours, the team with Aaron Quinn finished in fourth place and had earned Algonquin their first point of the event.

The Case competitions were scheduled to begin early Friday morning but, after a few technical difficulties, and a 60 minute and then a 90 minute delay, the event was underway. The students and coaches adjusted schedules and handled all obstacles as professionals. After almost nine hours, all students had presented and had a chance to debrief with their Algonquin coaches. It was now just a waiting game to hear the results of the day at the ceremonies in the evening.

The coaches and the staff at Algonquin College are so pleased with the 2014 OCMC team and their performance. This team produced some of the best results of the past four years.

Here is a summary of the teams that placed in the top five: (At this time, we only have the results for the teams in the top five out of the 13 participating colleges)

1) Direct Marketing – Aaron Quinn and Morgan Devries (5^th place)

2) Retail Marketing – Cait Cutts and Kaitlin Hay (4^th place)

3) Marketing – Faith Pickles and Joey House (3^rd place)

4) Prospect Pitching – Samantha Guyan and Ian Lockhart (2^nd place)

5) Quizbowl – Aaron Quinn (On a team that finished in 4^th)

The entire OCMC team, coaches, Alumni and faculty are so proud of the 2014 OCMC student team. Every week since September, they have been working with their coaches for more than four hours every week training for this event. In the end, they are more knowledgeable, more confident and have developed skills that will be used next week, next month and for the rest of the careers. Thank-you team for all your hard-work and dedication.

Please also join me in recognizing and thanking our sponsors. Without their generous support and contributions none of this would be possible.

–Jim Neubauer and Erin Sparks

Co-coaches of OCMC 2014

OCMC Team: (Overall Team Leaders – Erin Sparks and Jim Neubauer)

Quizbowl Team: (Each member is placed on a different team comprised of four different Colleges)

Aaron Quinn (Finished in 4^th place)
Benjamin Valente
Hailey Hamilton
Samantha Guyan

(Coaches: Renay Dixon and Charmaine Akiwenzie)

Case Competitions:

Direct Marketing: Aaron Quinn, Morgan Devries (Coach: Jill Baker) (Finished in 5^th place)
Entrepreneurship: Kristy Fortin, Miranda Moffatt (Coaches: Harpreet Singh, Charmaine Akiwenzie, Jim Neubauer)
Integrated Marketing Communications: Madeha Irshad, Huda Syed (Coaches: Noni Stukel, Erin Sparks)
International Marketing: Hailey Hamilton, Kaitlin Hay (Coaches: John Hennessy and Norm Hotchkiss)
Marketing: Faith Pickles, Joey House (Coaches: Jeremy McQuigge, Erin Sparks) (Finished in 3^rd place)
Marketing Research: Emily Robinson, Benjamin Valente (Coach: Marg O’Brien)
Retail: Cait Cutts, Kaitlin Hay (Coaches: Cheryl Dowell, Nick Mele) (Finished in 4^th place)
Prospect Pitching: Ian Lockhart, Samantha Guyan (Coaches: Bill Garbarino, Jim Neubauer) (Finished in 2^nd place)

Individual Events:

Job Interview: Huda Syed (Coach: Ian Anderson)
Sales Presentation: Scott Fawcett (Coach: Wendy Threader)

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