Code:

ADV2100

Course Name:

Understanding the Brand Landscape

Course Description:

The brand management sector promises growth potential in diverse industries within Canada and internationally. Students explore growth areas... + Read More

Hours:

42.0

Code:

ADV2103

Course Name:

Project Management and Stakeholder Relations

Course Description:

A brand manager must be a capable relationship and project manager. Students study how multi-faceted campaigns are managed in a variety of s... + Read More

Hours:

42.0

Code:

ADV2104

Course Name:

Brand Strategy

Course Description:

A brand is an organization's and a person's most precious asset, and brand strategy is at the core of developing and maintaining a successfu... + Read More

Hours:

56.0

Code:

ADV2113

Course Name:

Market Research

Course Description:

Market research is critical for identifying opportunities for the growth of brands in today's competitive global marketplace. Students ident... + Read More

Hours:

56.0

Code:

ADV2114

Course Name:

Managing Brand Content and Design 1

Course Description:

Across the globe, consumers have a growing appetite for visual storytelling and coherent, emotionally connected narrative/brand story, and i... + Read More

Hours:

42.0

Code:

ENL2101

Course Name:

Applied Professional Communication

Course Description:

The application of advanced communication skills, specific to the Canadian workplace, plays a principal role in career success and in the sm... + Read More

Hours:

42.0

Code:

ADV2105

Course Name:

Brand Consulting

Course Description:

Brand management is analytical but also requires business sense, intuition, flair and vision. Students hone these key attributes and prepare... + Read More

Hours:

56.0

Code:

ADV2110

Course Name:

Delivering Brand Campaigns

Course Description:

A good campaign integrates multiple promotional channels to deliver consistent messaging and a seamless experience for customers. Students l... + Read More

Hours:

56.0

Code:

ADV2115

Course Name:

Introduction to Managing Digital and Social Media Strategy

Course Description:

Digital and social media platforms have changed the brand experience and how brands engage with stakeholders, expand to global markets, and ... + Read More

Hours:

56.0

Code:

ADV2116

Course Name:

Managing Brand Content and Design 2

Course Description:

Consistency in the implementation of a brand reinforces the connection of a brand with the target audience. Refreshed brands can stand out i... + Read More

Hours:

42.0

Code:

ADV2117

Course Name:

Brand Measurement

Course Description:

Brand value is determined in part by how consistently and effectively the brand delivers its promise to consumers, customers and shoppers. S... + Read More

Hours:

56.0

Code:

LFS0016

Course Name:

Professional Skills in Canada

Course Description:

In addition to technical skills, professional skills are critical for professionals to effectively adapt and contribute to highly competitiv... + Read More

Hours:

42.0

Code:

ADV2108

Course Name:

Managing Brand Reputation

Course Description:

Proliferation of social media and growing demand for corporate social responsibility has made brand reputation more vulnerable and complex t... + Read More

Hours:

42.0

Code:

ADV2118

Course Name:

Canadian Context for Brand Management

Course Description:

Understanding the Canadian environment is key for designing and adapting brands to meet the needs of Canadian consumers, customers, and shop... + Read More

Hours:

42.0

Code:

ADV2119

Course Name:

Consumer and Shopper Behaviour

Course Description:

Strong brands have outstanding consumer and shopper understanding. Students examine the factors that influence consumer and shopper behaviou... + Read More

Hours:

56.0

Code:

ADV2120

Course Name:

Innovative Mindset Development

Course Description:

Unique brand solutions are discovered when innovative thinking is applied to in response to brand challenges. Students explore techniques to... + Read More

Hours:

42.0

Code:

ADV2121

Course Name:

Commercial Plan Development

Course Description:

A commercial plan identifies the appropriate steps to launch a new product into the marketplace. Students explore the customer journey and e... + Read More

Hours:

56.0

Code:

LFS0017

Course Name:

Career Development in Canada

Course Description:

Developing and managing a career in Canada requires an intentional and proactive approach. Students identify the difference between career d... + Read More

Hours:

42.0

Code:

ADV2122

Course Name:

Insights Development for Applied Project

Course Description:

Extracting, synthesizing and translating data into strategic insights creates a competitive advantage in today's global marketplace. Student... + Read More

Hours:

56.0

Code:

ADV2123

Course Name:

Managing Digital and Social Media Strategy for Applied Project

Course Description:

Brands live in highly competitive markets, and use digital and social media strategies to differentiate from other brands. Working with an i... + Read More

Hours:

56.0

Code:

ADV2124

Course Name:

Brand Management Applied Project

Course Description:

The art of brand consulting relies on the ability to communicate deep brand understanding to the right people in the right ways. Working wit... + Read More

Hours:

182.0