Code:

ADV4100

Course Name:

Introduction to Digital Media and Communications

Course Description:

To move beyond traditional formats, students learn how digital media have transformed the ways we communicate. The transformation includes t... + Read More

Hours:

42.0

Code:

ADV4101

Course Name:

Persuasive Communications

Course Description:

Business communications have many functions: to inform, to remind and to persuade. One of the key skills of advertising and communications p... + Read More

Hours:

42.0

Code:

BUS4101

Course Name:

Social Responsibility, Sustainability and Ethics in Communications

Course Description:

In the digital age, it is increasingly important for organizations to engage in ethical and socially responsible behaviour. Students analyze... + Read More

Hours:

42.0

Code:

ENL1100

Course Name:

Communications and Academic Writing

Course Description:

Effective communication is an integral component of success in the workplace and in lifelong learning. Students review communication theory ... + Read More

Hours:

42.0

Code:

MKT4101

Course Name:

Marketing

Course Description:

Consumers and business professionals are continuously influenced by marketing. Students obtain an overview of the marketing function and its... + Read More

Hours:

42.0

Code:

ADV4200

Course Name:

Media Mix

Course Description:

Choosing the appropriate media in which to communicate a message is a crucial decision in the development of a communications plan. An effec... + Read More

Hours:

42.0

Code:

ADV4201

Course Name:

External Communications

Course Description:

Communications professionals are capable of crafting compelling external messages. This capacity involves addressing a variety of audiences,... + Read More

Hours:

42.0

Code:

ADV4202

Course Name:

Introduction to Social Media

Course Description:

Social media platforms and strategies play a key role in how companies influence audiences, expand their brand influence, and generate new l... + Read More

Hours:

42.0

Code:

MKT4203

Course Name:

Trendspotting in a Global Environment

Course Description:

International business communications are characterized by the permeation of major global trends and local cultural conditions, which highli... + Read More

Hours:

42.0

Code:

PHI1000

Course Name:

Logic and Critical Thinking

Course Description:

Logic and critical-thinking skills play an important role in both daily life and ongoing academic studies. As foundational skills, they supp... + Read More

Hours:

56.0

Code:

ADV4301

Course Name:

Digital Analytics I

Course Description:

Digital communications technologies are an extremely important element of the marketing communications mix and the ability to track these ch... + Read More

Hours:

42.0

Code:

ADV4302

Course Name:

Digital Storytelling

Course Description:

Digital storytelling is utilized as a strategy for brand building and consumer engagement. By distinguishing digital storytelling from tradi... + Read More

Hours:

42.0

Code:

ADV4303

Course Name:

Audience and Media Insight

Course Description:

Media producers, advertisers and market consultants make recommendations and craft messages by distinguishing the audience as a target, a co... + Read More

Hours:

42.0

Code:

GEP1001

Course Name:

Cooperative Education and Job Readiness

Course Description:

Students are guided through a series of activities that prepare them to conduct a professional job search and succeed in the workplace. Thro... + Read More

Hours:

21.0

Code:

PHI2000

Course Name:

Introduction to Research

Course Description:

Academic research requires students to possess a fundamental knowledge of accepted methodologies and practices. An overview of the research ... + Read More

Hours:

42.0

Code:

BIO2200

Course Name:

Botany

Course Description:

Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More

Hours:

56.0

Code:

ECO2000

Course Name:

Environmental Economics

Course Description:

Issues pertaining to the environment have a major financial impact on society and government. Environmental economics examines the way human... + Read More

Hours:

42.0

Code:

ENL2025

Course Name:

Interpersonal Communication

Course Description:

Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More

Hours:

42.0

Code:

FLS3101

Course Name:

French as a Second Language-Beginner 1

Course Description:

The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More

Hours:

42.0

Code:

FLS3102

Course Name:

French as a Second Language-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More

Hours:

42.0

Code:

GED2300

Course Name:

Indigenous Self-Representation in Contemporary Canadian Culture

Course Description:

Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More

Hours:

42.0

Code:

GEO2300

Course Name:

Principles of Urban Planning

Course Description:

Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More

Hours:

56.0

Code:

LAN3101

Course Name:

Spanish-Beginner 1

Course Description:

The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More

Hours:

42.0

Code:

LAN3102

Course Name:

Spanish-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More

Hours:

42.0

Code:

LAW2014

Course Name:

Law

Course Description:

The reach of the rule of law extends into our lives on a daily basis. As much as it is present in our lives, very few people are aware of th... + Read More

Hours:

42.0

Code:

PHI2002

Course Name:

Ethical Decision Making

Course Description:

To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More

Hours:

42.0

Code:

PSI2000

Course Name:

Navigating Canada's Political Landscape

Course Description:

A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More

Hours:

56.0

Code:

PSY2100

Course Name:

Introductory Psychology

Course Description:

With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More

Hours:

42.0

Code:

SCI2000

Course Name:

Environmental Science

Course Description:

Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More

Hours:

42.0

Code:

SOC2000

Course Name:

Introduction to Sociology

Course Description:

When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More

Hours:

56.0

Code:

SOC2001

Course Name:

Anti-Racism: Theory and Practice

Course Description:

Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More

Hours:

42.0

Code:

ADV4400

Course Name:

Digital Media Buying

Course Description:

As communication and advertising practitioners create a communications plan, it is important to understand how to efficiently and effectivel... + Read More

Hours:

42.0

Code:

ADV4401

Course Name:

Digital Analytics 2

Course Description:

Tracking the effectiveness of digital communications technologies and making inferences and recommendations from this information is critica... + Read More

Hours:

42.0

Code:

DSN4401

Course Name:

Introduction to Creative Design

Course Description:

Visual communication is an essential component of all digital media. A basic knowledge of design tools and image creation allows students to... + Read More

Hours:

42.0

Code:

ESC4601

Course Name:

Project Management

Course Description:

Effective project management techniques help managers meet the needs of their business by ensuring their projects remain on time, within bud... + Read More

Hours:

42.0

Code:

BIO2200

Course Name:

Botany

Course Description:

Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More

Hours:

56.0

Code:

ECO2000

Course Name:

Environmental Economics

Course Description:

Issues pertaining to the environment have a major financial impact on society and government. Environmental economics examines the way human... + Read More

Hours:

42.0

Code:

ENL2025

Course Name:

Interpersonal Communication

Course Description:

Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More

Hours:

42.0

Code:

FLS3101

Course Name:

French as a Second Language-Beginner 1

Course Description:

The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More

Hours:

42.0

Code:

FLS3102

Course Name:

French as a Second Language-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More

Hours:

42.0

Code:

GED2300

Course Name:

Indigenous Self-Representation in Contemporary Canadian Culture

Course Description:

Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More

Hours:

42.0

Code:

GEO2300

Course Name:

Principles of Urban Planning

Course Description:

Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More

Hours:

56.0

Code:

LAN3101

Course Name:

Spanish-Beginner 1

Course Description:

The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More

Hours:

42.0

Code:

LAN3102

Course Name:

Spanish-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More

Hours:

42.0

Code:

LAW2014

Course Name:

Law

Course Description:

The reach of the rule of law extends into our lives on a daily basis. As much as it is present in our lives, very few people are aware of th... + Read More

Hours:

42.0

Code:

PHI2002

Course Name:

Ethical Decision Making

Course Description:

To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More

Hours:

42.0

Code:

PSI2000

Course Name:

Navigating Canada's Political Landscape

Course Description:

A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More

Hours:

56.0

Code:

PSY2100

Course Name:

Introductory Psychology

Course Description:

With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More

Hours:

42.0

Code:

SCI2000

Course Name:

Environmental Science

Course Description:

Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More

Hours:

42.0

Code:

SOC2000

Course Name:

Introduction to Sociology

Course Description:

When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More

Hours:

56.0

Code:

SOC2001

Course Name:

Anti-Racism: Theory and Practice

Course Description:

Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More

Hours:

42.0

Code:

WKT4402

Course Name:

Bachelor of Digital Marketing Communication Co-Op Work Term I

Course Description:

Co-op provides an experiential opportunity which is directly related to the field of study. This mandatory work term focuses on an entry-lev... + Read More

Hours:

Code:

ADV4502

Course Name:

Social Media Execution and Analytics

Course Description:

In an increasingly digital world, companies must find and communicate with consumers online. Students develop social media calendars, craft ... + Read More

Hours:

42.0

Code:

ADV4503

Course Name:

Digital Technologies

Course Description:

Digital technologies are important elements of a communications plan as consumers rely more and more upon online information to make decisio... + Read More

Hours:

42.0

Code:

ADV4505

Course Name:

Consumer Behaviour

Course Description:

Psychological factors such as motivation, self-concept and perception have a profound influence on the buying process. Understanding how con... + Read More

Hours:

42.0

Code:

MKT4504

Course Name:

Influencer Marketing

Course Description:

Although advertising is the most well-known form of communication with consumers, there are many other tools in the communications toolbox. ... + Read More

Hours:

42.0

Code:

BIO2200

Course Name:

Botany

Course Description:

Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More

Hours:

56.0

Code:

ECO2000

Course Name:

Environmental Economics

Course Description:

Issues pertaining to the environment have a major financial impact on society and government. Environmental economics examines the way human... + Read More

Hours:

42.0

Code:

ENL2025

Course Name:

Interpersonal Communication

Course Description:

Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More

Hours:

42.0

Code:

FLS3101

Course Name:

French as a Second Language-Beginner 1

Course Description:

The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More

Hours:

42.0

Code:

FLS3102

Course Name:

French as a Second Language-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More

Hours:

42.0

Code:

GED2300

Course Name:

Indigenous Self-Representation in Contemporary Canadian Culture

Course Description:

Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More

Hours:

42.0

Code:

GEO2300

Course Name:

Principles of Urban Planning

Course Description:

Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More

Hours:

56.0

Code:

LAN3101

Course Name:

Spanish-Beginner 1

Course Description:

The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More

Hours:

42.0

Code:

LAN3102

Course Name:

Spanish-Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More

Hours:

42.0

Code:

LAW2014

Course Name:

Law

Course Description:

The reach of the rule of law extends into our lives on a daily basis. As much as it is present in our lives, very few people are aware of th... + Read More

Hours:

42.0

Code:

PHI2002

Course Name:

Ethical Decision Making

Course Description:

To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More

Hours:

42.0

Code:

PSI2000

Course Name:

Navigating Canada's Political Landscape

Course Description:

A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More

Hours:

56.0

Code:

PSY2100

Course Name:

Introductory Psychology

Course Description:

With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More

Hours:

42.0

Code:

SCI2000

Course Name:

Environmental Science

Course Description:

Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More

Hours:

42.0

Code:

SOC2000

Course Name:

Introduction to Sociology

Course Description:

When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More

Hours:

56.0

Code:

SOC2001

Course Name:

Anti-Racism: Theory and Practice

Course Description:

Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More

Hours:

42.0

Code:

WKT4604

Course Name:

Bachelor of Digital Marketing Communication Co-Op Work Term II

Course Description:

Co-op provides an experiential opportunity which is directly related to the field of study. This mandatory work term focuses on an expanded ... + Read More

Hours:

Code:

ADV4600

Course Name:

Multicultural Communications

Course Description:

In an increasingly multicultural environment, communications practitioners need to adapt communications campaigns to distinct domestic audie... + Read More

Hours:

42.0

Code:

ADV4601

Course Name:

Internal Communications

Course Description:

Internal communications are critical to employee engagement and organizational success. Communication professionals develop team skills, fos... + Read More

Hours:

42.0

Code:

ADV4603

Course Name:

Search Media Strategies and Tactics

Course Description:

As consumers research a product purchase, they often utilize a search engine to begin and refine their search for information. Being one of ... + Read More

Hours:

42.0

Code:

MKT4602

Course Name:

Market Research Foundations

Course Description:

Data regarding the audience, the product and the brand is required in order to make sound marketing decisions. Students utilize exploratory,... + Read More

Hours:

42.0

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

PHI4001

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Students ... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology, Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0

Code:

WKT4704

Course Name:

Bachelor of Digital Marketing Communication Co-Op Work Term III

Course Description:

Co-op provides an experiential opportunity which is directly related to the field of study. This mandatory work term focuses on an expanded ... + Read More

Hours:

Code:

ADV4701

Course Name:

Mobile Strategies and Tactics

Course Description:

With much of the adult population owning a smartphone, mobile marketing is becoming an increasingly important part of the marketing communic... + Read More

Hours:

42.0

Code:

ADV4703

Course Name:

Global Communications

Course Description:

Combining the major skills of this program in an applied setting allows students to decipher the big picture of international communications... + Read More

Hours:

42.0

Code:

DSN4702

Course Name:

Interactive Website Design

Course Description:

In a digital world, the flow, function and content of a company's website are equally important in communicating to audiences and influencin... + Read More

Hours:

42.0

Code:

MKT4700

Course Name:

Niche Marketing

Course Description:

A company can create an extremely targeted campaign for a small, niche subset of the population as a way to become a market leader. Utilizin... + Read More

Hours:

42.0

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

PHI4001

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Students ... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology, Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0

Code:

ADV4801

Course Name:

Global Brand and Reputation Management

Course Description:

The emergence of online word-of-mouth through social media, discussion boards and blogs has made brand reputation more vulnerable and comple... + Read More

Hours:

42.0

Code:

ADV4802

Course Name:

Digital Marketing Research and Data Analytics

Course Description:

In the digital world, it is crucial that communications and marketing practitioners adapt the marketing research process to the online conte... + Read More

Hours:

42.0

Code:

ADV4803

Course Name:

Persuasive Campaigns

Course Description:

Crafting compelling campaigns is the goal of most communications and advertising professionals. Students plan and manage a persuasive campai... + Read More

Hours:

42.0

Code:

BUS4800

Course Name:

Business and Campaign Analytics

Course Description:

Combining the major skills of this program in an applied setting allows students to comprehend the big picture of research-based decision-ma... + Read More

Hours:

42.0

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

PHI4001

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Students ... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology, Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0