Student Experience

What to Expect

Advertising combines the best of theory with hands-on experience.

This program combines a unique combination of theory and knowledge that has been developed according to input from an advisory committee of industry professionals. This collaboration ensures that students learn the specific skills and knowledge needed to succeed in the field and stay ahead of industry trends.

“Think abstractly. Come to a logical conclusion”

Combining commerce with creative messaging

As a result, students learn the entire spectrum of advertising, from advertising history and practices, and consumer behaviour, to planning media, and developing copy and visuals for print, broadcast and other campaigns. Students will also analyse case studies, conduct research, and learn the basics of design and design software. Students round out their learning with marketing, public relations, corporate communication, events, direct mail, websites and other types of messaging.

Work-Integrated Learning

Students get to put this theory into practice and gain hands-on experience in the profession by working at Dig Agency, the student-run advertising agency or The Algonquin Times, the student newspaper. In addition, the final six weeks of the program are spent in an industry-related internship.

Student Work

Each year, second year students in our Advertising and Marketing Communications Management program help local retailers develop ad campaigns. It’s extra-memorable when the client chooses to implement the students’ ideas! In 2024, our client, Rebecca Quinn from Bayshore Shopping Centre, used the creative idea from one of the student teams for their recent UNIQLO store launch. Congratulations go out to students Hassan Safaoui, Kate Piche, Emma Stronge, Emily García, and Anuja Khadkachhetri for their winning UNIQLO ‘Uniquely You’ creative theme!