Stream 2 - The Power of Consumers to drive Innovation and Create Impact
How can we leverage the power of consumers to increase demand for innovative or more sustainable products? How are companies changing the way they interact with their consumers to create lasting impact on social and environment issues and also increase shareholder value? Canadians have the power to transform markets, but companies need an integrated strategy to help consumers adopt new behaviours or try new products. Canadian Corporations have an important role to play in creating shared value and recognizing the power of their consumers to drive this change could be a competitive advantage.
