Plenary Session #2: The Shared Value Revolution – can profit (or prosperity) and “good” become synonymous?
Join Andreas Souvaliotis (President, AIR MILES for Social Change), Tom Heintzman (President, Bullfrog Power), Jim Harris from Strategic Advantage, and Rahul Singh of GlobalMedic in a spirited discussion on how to harness the true power of profit and prosperity in order to really change the world. The “Shared Value Model”, as it’s often called, is a revolutionary new approach to responsible leadership across all sectors – private, public and non-profit. Could there be a way to make a much bigger difference in the world by also generating more economic activity, more profits and more prosperity? Could the old definitions of CSR and “giving back” be obsolete?
To add a little extra spice and spirit to this session, there will also be a youth panel present – to further explore and challenge Andreas’, Tom’s and Justin’s views on how to really change the world.
