Bachelor of Digital Marketing Communication

Full program info >>

Co-op type:

Mandatory

Skills students have at the start of co-op work term:

• ClearDecisions Vividata, Comscore: Using secondary research databases to profile target audiences and craft communication messages.
• Adobe Creative Suite (InDesign, Photoshop, etc.), Canva: Craft visual messages for digital
• Programmatic digital ad buying tool (Stukent): To simulate digital ad buying including Search and Social Media Analytics simulation tool (Stukent, Excel), business analytics and campaign analytics tools (Tableau, etc.): Analyze analytics for online promotional campaigns and link to company business objectives
• Marketing Tech Stack (Salesforce.com, etc.): Manage projects seamlessly
• Tools specific to separate digital strategies: Website development and management tools (Shopify, etc.), Direct email campaign management, Social media management (Hootsuite, Social Media Channels, etc.)
• Certificates: Google Ad Certification (Google Ads, Google Display, Google Search, Google Ads Measurement), Google Analytics, Interactive Advertising Bureau of Canada learning, etc.

Suggested job titles:

• Communications assistant
• Digital marketing assistant
• Content marketer
• Direct email marketer
• Marketing coordinator
• Social media specialist
• Digital analytics
• Digital media buyer
• Search specialist
• Community manager

Requirements to remain eligible for co-op:

Co-op students must maintain Co-op Eligibility at all times. In addition to maintaining Co-op Eligibility Criteria, students in this program must achieve:

• A minimum GPA of 1.7 and course requirements. Achievement of the minimum requirements does not guarantee participation in co-op.

• Be enrolled as a full-time student in the BDMC Program.
• Complete all required courses for all terms preceding scheduled work term(s).
• Remain on cycle in the program and follow the BDMC Co-op Work/Study Schedule
• Adhere to the Student Terms and Conditionsat all times.

Additional Info:

• This program requires students to complete three co-op work terms.
• If you are an international student enrolled in the co-op program, you are required to have a valid co-op work permit before starting your work term. You must apply for and receive a Social Insurance Number to work in Canada. You are encouraged to start the application process in your preparation term as government processing time can take up to 4 months or more. Please refer to the Algonquin College International Education Centre for more information.

• Completing the total number of co-op work terms listed is mandatory for graduation. Co-op students must make every effort to remain on schedule and participate in co-op work terms as planned. Students who fail to complete co-op work terms as scheduled may be required to take an unscheduled break in their studies and complete their co-op at a later date, potentially delaying their graduation. Taking an unscheduled break in studies can also impact an international student’s immigration status including, in most cases, the ability to work. International students are advised to consult with the International Education Centre to understand the potential implications of unscheduled breaks.