Protect your online presence: making social media work for you
It always pays to make a good first impression. In today’s digital world, that introduction often occurs online.
Most employers run a quick Google search when considering new hires, visiting LinkedIn, Facebook, Twitter and other social media accounts. They want to learn more about your credentials, but they also want to get a sense of your personality, interests and netiquette. Why? Because if they hire you, your online behaviour will reflect back on their company.
Here are three pointers to help you look your best on social media:
1- Use an appropriate profile photo
Image may not be everything. But when a prospective employer looks you up on LinkedIn or Facebook, you don’t want their first click to reveal something sloppy or unprofessional. Make the effort to get a sensible photo. You don’t have to spend top dollar — although if you can afford a professional photographer, it’s often a good idea. Try asking a friend who knows their way around a camera. Then put on a respectable outfit, pick a well-lit location, and you’re all set!
2- Choose the right voice
Social media isn’t just a way of staying in touch with friends. It’s a platform that offers insight into how you think and what matters to you. So put social media to work. Use it as a mechanism to showcase your personality for potential employers, colleagues and associates. Just be aware of who might be reading your posts. A good rule of thumb is to post only content you’d be comfortable sharing at an office gathering; keep it authentic but also professional. If you’re not sure what tone you want to strike, consider the type of place you want to work. Then choose a voice that reflects who you are and will fit in where you see yourself landing.
3- Clean up your accounts
Employers want to know that potential hires are diligent, intelligent and have common sense. From composing your LinkedIn bio to writing a tweet, be sure to use proper grammar and spelling. And remember – it can be tempting to post fun weekend pictures on Instagram or Facebook but photos that exhibit careless or embarrassing behaviour are unappealing to the vast majority of employers. Play it safe; when in doubt, keep it private.
Network, Network, Network!
Of course, social media sites aren’t just passive platforms for protecting your online presence. They’re a great way for you to actively make new contacts and connections.
Whatever platforms you prefer, make a point of being friendly and generous. Tag people you mention in your posts, and reply to questions, comments or shares. Follow like-minded people or professionals in the industry you want to work in. Then share and comment on their content to show your appreciation and to start a conversation.
There’s an online world of opportunity that’s just waiting for you to leave your mark. Get out there and let your future boss know what a great hire you are!
