Algonquin’s 50th anniversary, and the lady behind the logo
Posted on Friday, June 3rd, 2016
2017 marks Algonquin College’s 50th anniversary and a special logo was revealed at Thursday’s President’s Barbecue — here’s a little information about its designer.
Sarah Dowling is a second-year Graphic Design student from Algonquin College. Sarah completed an honours Bachelor of Arts and Sciences degree at the University of Guelph with Studio Art and Psychology: Brain and Cognition specializations, and feels she has a unique interdisciplinary background that fits perfectly with her love of graphic design. Sarah is originally from Erin, Ontario, and is now working part-time in the AC Marketing department.
The College’s 50th Anniversary logo design represents the four themes of the celebration: pride, connection, give back, and diversity. The elements in the logo come together to create a cohesive symbol to front the celebrations in the coming year, while fitting with the college’s existing branding. The focus in the logo is on the hand-lettered 50, symbolizing the celebration and excitement with dynamic streamer-like form.
The zero in the 50 was shaped to symbolize arms outstretched, a direct reference to the strong and diverse community here at Algonquin College, and our reaching upward toward the future. This pictorial meaning also references the give back theme, where we are thanking each individual for their part in Algonquin College’s success over the past 50 years.
The two colours used, New Growth Green and Cool Grey 10, were chosen from the brand colours to work with the themes as well. The green represents the sustainability, growth, and positive change Algonquin College is working toward with various forms of innovation. This is especially found in the digital technologies that create connections in academics and also promote them to people, places, and ideas geographically far away. The grey, as a more mechanical and sleek colour, references the use of digital and technological innovation. It also acts as a celebratory colour as Algonquin College is valued and awarded for the accomplishment of 50 successful years.
As you leave the College, you will pass through our “Celebration Alley” on Woodroffe avenue. The link over Woodroffe now has window decals of our 50th Anniversary Logo and the Ottawa 2017 logo facing both north and southbound lanes. There are also banner flags on light posts down Woodroffe displaying these two logos. This will showcase to the community Algonquin College’s partnership with Ottawa 2017 and create some celebration buzz in the city about two incredible milestones for Canada’s 150th and Algonquin College’s 50th anniversaries.
For more information regarding Algonquin College’s 50th Anniversary, please contact Lisa Barker- Promotions & Events Officer- 50th Anniversary at barkerl@algonquincollege.com or x2292