Business Development and Sales

The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas.

  • The only Ontario College graduate certificate in the Ottawa area that is accredited by the Canadian Professional Sales Association (CPSA)
  • Develop your competency in the use of Big Data, a high-demand skillset, using the latest tools in data analytics
  • The program provides ample opportunity for collaboration with industry, forging connections to help create a seamless transition into a work environment

Program Availability and Schedule

Availability

Open

Closed

Waitlisted

Start Term

Availability

International
Availability

Competitive?

Fall 2024

No

Winter 2025

No

Fall 2025

No

Schedule

Fall 2024
Level 01
Winter 2025
Level 02
Winter 2025
Level 01
Spring 2025
Level 02

Program Summary

Credential

Ontario College Graduate Certificate (1 Year)

Program Delivery

Program Code

Area of Interest

Business

School

School of Business and Hospitality

Campus

Ottawa

Work Integrated Learning

Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a company`s success. Learn strategies, tactics, and employee development for account and sales management.

You explore financial literacy, communication, and business-to-business marketing to ensure a strong foundation. Courses in sales technology and social selling address the leading edge of the profession in the multifaceted world of business development, offering transferable skills that you can apply to a broad range of industries....(read more)

Overview

The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas. You learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management, global selling, and strategic account management success, including an in-depth study of data analytics. Using the latest tools in data analytics, you develop your competency in the use of Big Data - a skillset that is in high demand.

Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a company`s success. Learn strategies, tactics, and employee development for account and sales management.

You explore financial literacy, communication, and business-to-business marketing to ensure a strong foundation. Courses in sales technology and social selling address the leading edge of the profession in the multifaceted world of business development, offering transferable skills that you can apply to a broad range of industries.

Algonquin College is an accredited partner of the Canadian Professional Sales Association (CPSA).

This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Professional designation, the second level of the Graduated Certification Framework. By successfully completing this program, you may be eligible to earn your Certified Sales Professional Certificate from the CPSA Institute.

Graduates may work in a variety of different fields, as almost all sectors of industry require sales professionals. Fields may include but are not limited to:

  • high tech
  • pharmaceuticals
  • manufacturing
  • fashion
  • consultancy firms

SUCCESS FACTORS

This program is well-suited for students who:

  • Are motivated to work both independently and collaboratively, with an interest in building positive relationships.
  • Are strong communicators with interest in persuasive negotiation.
  • Value ethical business practices and are empathetic to others.
  • Have an interest in multifaceted problem solving.
  • Possess strong organizational, planning, and time management skills.
  • Are driven to meet goals and objectives in a competitive market environment.
  • Are comfortable adapting to new software and tools.
  • Are respectful of diversity and cultures while ensuring equity and inclusion.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Careers & Pathways

Careers

Graduates may find employment as a(n) business development manager, account executive, sales account manager, territory manager, relationship manager, sales operations, sales enablement, sales manager, inside or outside sales representative, account representative, or district representative.

Pathways

Please use our Pathways tool to search for pathway options.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Conduct research required for prospecting and needs analysis to create evidence-informed value propositions for overcoming objections and managing negotiations to close sales.
  2. Implement strategic communication planning processes and tools to generate leads and improve customer retention and loyalty.
  3. Prepare and deliver a sales presentation based on a needs analysis to meet customer requirements in domestic and global markets.
  4. Formulate targeted strategies to create, assess, and execute business development opportunities.
  5. Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives.
  6. Conceptualize, create and implement a sales plan to support the development of business-to-business marketing activity.
  7. Incorporate business ethics and corporate social responsibility principles according to industry standards and best practices in the selling of products or services.
  8. Use sales technology software to support account and customer relationship management.
  9. Construct plans for strategic account management and sales team development in alignment with equity, diversity and inclusion best practices.
  10. Interpret, process, and present data analytics to support sales activities.
  11. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

Get an idea of how much each semester will cost with our Tuition and Fee Estimator.

2024/2025 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.

Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.

Fees are subject to change.

Additional program related expenses include:
Textbooks cost approximately $1,500 for the program.

Admissions Requirements

Program Eligibility

  • Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent.
  • Applicants with partial post-secondary education (minimum two years in good academic standing) and relevant work experience may be considered for admission.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS -International English Language Testing Service-Overall band of 6.5 with a minimum of Reading: 6.0; Listening: 6.0; Speaking: 6.0; Writing: 6.0; OR TOEFL-Internet-based (iBT)-overall 88, with the minimum in each component: Reading: 22; Listening: 22; Speaking: 22; Writing: 22; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.

    Application Information

    BUSINESS DEVELOPMENT AND SALES
    Program Code 1320X01FWO

    Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

    ontariocolleges.ca
    60 Corporate Court
    Guelph, Ontario N1G 5J3
    1-888-892-2228

    Applications for Fall Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

    International applicants applying from out-of-country can obtain the International Student Application Form at https://algonquincollege.force.com/myACint/ or by contacting the Registrar`s Office.

    For further information on the admissions process, contact:

    Registrar`s Office
    Algonquin College
    1385 Woodroffe Ave
    Ottawa, ON K2G 1V8
    Telephone: 613-727-0002
    Toll-free: 1-800-565-4723
    TTY: 613-727-7766
    Fax: 613-727-7632
    Contact: https://www.algonquincollege.com/ro

    Contact

    Patrick Charlton

    Program Coordinator

    charltp@algonquincollege.com

    613-727-4723 ext. 2502

    View Bio

    Patrick Charlton

    Program Coordinator

    charltp@algonquincollege.com

    613-727-4723 ext. 2502

    Patrick is passionate about sharing his experience and knowledge specializing in topics of sales/customer service, business management and marketing as an instructor for the School of Business and Hospitality. Working with students that are motivated and ambitious is a rewarding experience. As a co-founding board member and active supporter of Sales Professionals of Ottawa, he is thrilled to connect students with experience opportunities with our local business community.

    Patrick’s professional experience includes creating and running a company called “Your Personal Chef Ltd.”, working in various management and training roles within the vehicle rental industry for global brands, and most recently co-created “CERnT”, a firm specializing with assisting organizations increase revenues and better connect with their clients and members via training, technology and consulting services.

    Margaret O'Brien

    Professor

    obrienm1@algonquincollege.com

    613-727-4723, ext. 6394

    View Bio

    Margaret O'Brien

    Professor

    obrienm1@algonquincollege.com

    613-727-4723, ext. 6394

    Margaret has a Bachelor’s degree in Environmental Studies from the University of Waterloo and a Masters of Business Administration from Queen’s University.
    Her areas of expertise lie in marketing planning, integrated marketing communications and channels.

    Jim Neubauer

    Professor

    neubauj@algonquincollege.com

    613-727-4723 ext. 7125

    View Bio

    Jim Neubauer

    Professor

    neubauj@algonquincollege.com

    613-727-4723 ext. 7125

    Some might say I am a solution-focused, results-driven Sales, Marketing and Business Development professional who has a proven 15-year senior management track record in leading, coaching and motivating large teams to consistently over-achieve revenue and performance targets.

    Almost 15 years ago I was fortunate to join the Professional Development, Coaching and Education sector at Algonquin College, and discovered first hand the joy and immense gratification of enabling students and business professionals to grow and transform as they applied this new knowledge in real life situations. Coaching and leading students for over 10 years in National Case Competitions and watching them grow and succeed was a satisfaction greater than any other business accomplishments.

    If I am not in the classroom teaching or having a coffee with a student or colleague, you will find me on the golf course, cheering for the Ottawa Senators or you may not find me at all because I am travelling.

    Tessa Foster

    Student Success Specialist

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