Bachelor of Commerce (Marketing) (Honours) (Co-op)

The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business.

  • Develop your career and network with industry professionals through case study methodology, experiential learning, hands-on workshops, and team project-based work
  • Further your industry experience by applying modern marketing strategies and techniques to real clients in real-world business contexts
  • Provides a strong foundational business approach and offers both hands-on and theoretical knowledge so you can work in the marketing industry

Program Availability and Schedule

Availability

Open

Closed

Waitlisted

Start Term

Availability

International
Availability

Competitive?

Fall 2024

No

Fall 2025

No

Schedule

Fall 2024
Level 01
Winter 2025
Level 02
Spring 2025
Break
Fall 2025
Level 03
Winter 2026
Level 04
Spring 2026
Break
Fall 2026
Level 05
Winter 2027
Co-op 01
Spring 2027
Level 06
Fall 2027
Co-op 02
Winter 2028
Level 07
Spring 2028
Co-op 03
Fall 2028
Level 08

Program Summary

Credential

Honours Degree (4 Years)

Program Delivery

Program Code

Area of Interest

Business

School

School of Business and Hospitality

Campus

Ottawa

This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.

A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies....(read more)

Overview

The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers` needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty. Marketers can craft messaging to target audiences and track their responsiveness, which allows them to strategically discover untapped markets and capitalize upon them.

This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.

A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies.

Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.

As a graduate you may find employment in a broad range of domestic and international organizations and industries including non-profit groups, corporations, government offices, marketing consulting firms, advertising agencies, market research firms, self-employment and small businesses. Graduates may be employed in a variety of sectors such as natural resources, technology, government, education, services, consumer goods, financial, healthcare, utilities and industrial goods. You may also pursue further academic study in fields related to business, marketing or communications.

SUCCESS FACTORS

This program is well-suited for students who:

  • Possess analytical, logical, and critical thinking ability.
  • Enjoy creative and innovative approaches to problem solving.
  • Enjoy working withtechnology.
  • Can work independently and collaborate in problem-solving teams.
  • Are interested in working with a wide variety of people and situations.
  • Enjoy providing quality solutions that positively impact other people.
  • Appreciate cultural differences.
  • Understand the value of communication between people and organizations.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Careers & Pathways

Careers

Graduates may find employment in a broad range of settings in all sectors of domestic and international business and industry, including retail, banks and other financial institutions, government, marketing consulting firms, advertising agencies, market research firms, service-based industries, manufacturers, non-profit organizations, self-employment and small businesses.

Graduates may become involved in on-going marketing initiatives or work in market research, marketing management, social media, market analysis, promotions and communications, branding, public relations, advertising, sales, consulting or product management.

Pathways

Please use our Pathways tool to search for pathway options.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Work both independently and collaboratively to lead teams in inter- and/or multi-disciplinary and virtual environments to promote effective marketing objectives.
  2. Interpret, critique and select best practices and approaches in marketing to support a positive brand image, business ethics and sustainability, and business growth in a local, national or international context.
  3. Formulate and implement marketing techniques using emerging digital technologies to meet businesses` marketing needs.
  4. Create a detailed customer profile to inform marketing decision-making processes.
  5. Analyze and evaluate the costs and benefits of marketing, customer acquisition, retention, sales, and service to help businesses make informed decisions.
  6. Conduct primary and/or secondary research to support marketing activities.
  7. Formulate and implement data-driven marketing plans using data analytics and other marketing evaluation approaches to support business goals.
  8. Establish and apply creative and innovative approaches to marketing for local, multi-cultural and international markets to foster business growth and increase profitability.
  9. Create, justify and implement a marketing plan that is integrated with an organization`s marketing and business strategies in order to ensure that efforts are aligned across departments.
  10. Communicate, negotiate, and defend ideas to a variety of stakeholders including clients and fellow marketing professionals to debate and execute marketing plans.
  11. Develop strategies for professional and personal leadership as part of lifelong learning to ensure that marketing recommendations are made on the basis of advancements in technology and best practices.
  12. Leverage the interdependency of functional business units, including human resources and finance, with marketing to support business objectives and strategy.
  13. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

Get an idea of how much each semester will cost with our Tuition and Fee Estimator.

2024/2025 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.

Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.

Fees are subject to change.

Admissions Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent.
  • Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility

  • Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:
    • One Grade 12 U English course, with a minimum of 60%.
    • One Grade 12 U Mathematics course, with a minimum of 60%.
  • Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:
    • One Grade 12 U English course, with a minimum of 60%.
    • One Grade 12 U Mathematics course, with a minimum of 60%.
  • Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 90, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 24; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.

Application Information

BACHELOR OF COMMERCE (MARKETING) (HONOURS) (CO-OP)
Program Code 6327X03FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Additional Information

Program Resources

Algonquin College has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting June 15, 2022. The College shall ensure that all students admitted to the above-named program during the period of consent have the opportunity to complete the program within a reasonable timeframe.

CO-OP INFORMATION:
Co-operative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op course, readiness activities and workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin College and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and guides the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to relocate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses. For more information on your program`s co-op level(s), visit the courses tab on your program`s webpage.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document International students are not legally eligible to engage in work in Canada that is part of an academic program. The Co-op/Internship Work Permit does not authorize international students to work outside the requirements of their academic program.

For more information on co-op programs, the co-op work/study schedule, as well as general and program-specific co-op eligibility criteria, please visit www.algonquincollege.com/coop.

Completion of the total number of co-op work terms listed under the courses section on the program page are mandatory for graduation. Co-op students must make every effort to remain on schedule and participate in co-op work terms as planned. Students who fail to complete co-op work terms as scheduled may be required to take an unscheduled break in their studies, resulting in a delay in graduation in order to complete their co-op at a later date. Taking an unscheduled break in studies can impact an international student’s immigration status, including, in most cases, the ability to work. International students are advised to consult with the International Education Centre to understand the potential implications of unscheduled breaks at www.algonquincollege.com/international/student-handouts/scheduled-unscheduled-breaks/.

Contact

Dr. Mark Dottori

Program Coordinator

dottorm@algonquincollege.com

613-727-4723, ext. 5211

View Bio

Dr. Mark Dottori

Program Coordinator

dottorm@algonquincollege.com

613-727-4723, ext. 5211

Dr. Mark Dottori went on to a Mitacs postdoctoral research fellowship and a McCall MacBain teaching and leadership postdoctoral fellowship at McMaster University after receiving his PhD in Sport Business Management from the University of Ottawa. He has also earned an MBA from the Schulich School of Business at York University, a graduate certificate in Public Relations Management from Royal Roads University, a certificate in digital analytics from Algonquin College, and an Honours Bachelor of Commerce in Sport Administration from Laurentian University.

Mark is currently completing an executive certificate in management and leadership focusing on analytics from the Sloan School of Management at MIT. Mark has authored more than seven book chapters and has his research has been published in peer-reviewed journals such as the International Journal of Sport Communication, Sport & Communication, Sport Business Management- an International Journal, the Journal of Professional Communication, and the International Journal of Multiple Research Approaches. He has also presented his research at many international conferences.

His industry experience includes marketing and communication positions with organizations such as the Canadian Paralympic Committee, Callaway Golf, the Toronto Raptors, Canada Basketball, and the Canadian Football League.

Mark teaches marketing, business analytics, and digital media management within the School of Business and the Sport Business Management Program at the college. Mark has also taught at McMaster University, The University of Ottawa, Laurentian University, and was a visiting guest lecturer at the Norwegian School of Sport Sciences.

Erika Bryan-Clayton

Professor

bryance@algonquincollege.com

View Bio

Erika Bryan-Clayton

Professor

bryance@algonquincollege.com

Erika is a Professor in Human Resources and is the School of Business Faculty Coop Coordinator.

Erika has over 11 years of teaching experience and over 8 years Coop experience at Algonquin College.

Her industry experience has been as a Human Resources Generalist for both public sector organizations and private enterprises.

Erika holds a Bachelor of Commerce degree from the University of Ottawa with a double major in Human Resources Management and Marketing.

Erika enjoys guiding and supporting students through their academic journey to develop skills which will enable their success for their chosen career.

When she is not teaching Erika enjoys travelling and participating in a wide variety of sports.

Dr. Yuliya Melnyk

Professor

melnyky@algonquincollege.com

613-727-4723, ext.7340

View Bio

Dr. Yuliya Melnyk

Professor

melnyky@algonquincollege.com

613-727-4723, ext.7340

Dr. Yuliya Melnyk is a PhD Candidate and a Marketing Instructor in Sprott School of Business, Carleton University.

She has an M.A. degree in Journalism (Strategic Communication) from the School of Journalism at the University of Missouri-Columbia, Columbia, MO, USA, and a PhD in Linguistics from the Odesa National Mechnikov University, Ukraine.

Dr. Melnyk’s background includes marketing research, marketing dental services, public relations, and teaching communication.

She has been teaching Communication and English courses in La Cite Collegiale, Ottawa since 2011. Yuliya’s marketing research interests include buying-decision process, emotions, consumer-brand relationships, value, and brand protection.

Before moving to Ottawa, she worked in the newsrooms of the Ukrainian Division of the Voice of America, Washington, DC, USA and in a few US newsletter publishing companies where she covered education and the US pharmaceutical industry. She had also taught English at the university in Ukraine.

Veronica Fiallos

Student Success Specialist

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