Bachelor of Commerce (Marketing) (Honours) (Co-op)
The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business.
- Develop your career and network with industry professionals through case study methodology, experiential learning, hands-on workshops, and team project-based work
- Further your industry experience by applying modern marketing strategies and techniques to real clients in real-world business contexts
- Provides a strong foundational business approach and offers both hands-on and theoretical knowledge so you can work in the marketing industry
Program Availability and Schedule
Availability
Open
Closed
Waitlisted
Start Term
Availability
International
Availability
Competitive?
Fall 2024
No
Fall 2025
No
Schedule
Program Summary
Credential
Program Delivery
Program Code
Area of Interest
School
Campus
This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.
A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies....(read more)
Overview
The four-year Bachelor of Commerce (Marketing) (Honours) degree offers you practical and in-depth knowledge to become a successful marketer, with a strong foundation in business. You will learn modern marketing strategy and techniques necessary to thrive within an increasingly fast-paced, digital environment. Marketing involves understanding consumers` needs and wants and then designing a marketing program that interacts with customers, building engagement and even loyalty. Marketers can craft messaging to target audiences and track their responsiveness, which allows them to strategically discover untapped markets and capitalize upon them.
This marketing degree teaches and applies theory in real-world contexts. In the first two years, you develop core business knowledge such as finance, economics, human resources, law and operations and project management. You will develop a thorough understanding of how a business works, and how marketing integrates with various business units to strengthen the company as a whole. Building on this foundation, you develop and apply marketing strategies and tactics to make data-informed recommendations for marketing plans. Contemporary and emerging technologies are evaluated and utilized, including social media, mobile apps and websites, to build brands in local and global markets. Digital technology, business, and marketing theories are integrated, taking into account international considerations to design and implement innovative marketing plans while respecting ethical issues such as privacy and security. In the third and fourth years, you begin networking and career development through three co-op placements and real-world industry projects.
A combination of case study methodology, experiential learning, and team and project-based work provides opportunities to apply your learning in collaboration with industry professionals. In addition, the degree includes hands-on workshops covering topics related to leading edge marketing tools such as Customer Relationship Management, social media management tools, and other emerging digital technologies.
Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.
As a graduate you may find employment in a broad range of domestic and international organizations and industries including non-profit groups, corporations, government offices, marketing consulting firms, advertising agencies, market research firms, self-employment and small businesses. Graduates may be employed in a variety of sectors such as natural resources, technology, government, education, services, consumer goods, financial, healthcare, utilities and industrial goods. You may also pursue further academic study in fields related to business, marketing or communications.
SUCCESS FACTORS
This program is well-suited for students who:
- Possess analytical, logical, and critical thinking ability.
- Enjoy creative and innovative approaches to problem solving.
- Enjoy working withtechnology.
- Can work independently and collaborate in problem-solving teams.
- Are interested in working with a wide variety of people and situations.
- Enjoy providing quality solutions that positively impact other people.
- Appreciate cultural differences.
- Understand the value of communication between people and organizations.
Courses
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code:
ACC4101
Course Name:
Financial Accounting
Course Description:
Generally accepted accounting principles are widely used as benchmarks throughout business. Students explore the role of financial accountin... + Read More
Hours:
42.0
Code:
ECO4101
Course Name:
Microeconomics
Course Description:
Microeconomics studies the behavior of individuals and the market to help businesses make decisions on the allocation of resources. Centeri... + Read More
Hours:
42.0
Code:
ENL1100
Course Name:
Communications and Academic Writing
Course Description:
Effective communication is an integral component of success in the workplace and in lifelong learning. Students review communication theory ... + Read More
Hours:
42.0
Code:
MGT4102
Course Name:
Business Fundamentals
Course Description:
In today's growing global economy, organizations are facing many new, diverse and competing challenges that have significant impact on their... + Read More
Hours:
42.0
Code:
MKT4101
Course Name:
Marketing
Course Description:
Consumers and business professionals are continuously influenced by marketing. Students obtain an overview of the marketing function and its... + Read More
Hours:
42.0
Code:
ACC4201
Course Name:
Managerial Accounting
Course Description:
Managerial accounting is the process of identifying, analyzing, recording and presenting financial information that is used for internal pla... + Read More
Hours:
42.0
Code:
ECO4201
Course Name:
Macroeconomics
Course Description:
Macroeconomics is a social science that examines the objectives and policies that affect the whole economy. Students explore the principles... + Read More
Hours:
42.0
Code:
ESC4201
Course Name:
Management Information Systems
Course Description:
Information systems and their impact play a vital role for a successful business manager. Students focus on the study of Information Systems... + Read More
Hours:
42.0
Code:
HRM4201
Course Name:
Human Resource Management
Course Description:
Human capital is a critical organizational resource contributing to organizational agility, goal attainment and ultimate viability through p... + Read More
Hours:
42.0
Code:
PHI1000
Course Name:
Logic and Critical Thinking
Course Description:
Logic and critical-thinking skills play an important role in both daily life and ongoing academic studies. As foundational skills, they supp... + Read More
Hours:
56.0
Code:
ESC4300
Course Name:
Operations and Supply Chain Management
Course Description:
From a planning point of view, the need to balance demand and supply is paramount in today's business world. The basic concepts to manage a ... + Read More
Hours:
42.0
Code:
LAW4300
Course Name:
Business Law
Course Description:
Businesses operate within a complex legal environment. Although some people may be unaware of the significance of the rule of law, it nevert... + Read More
Hours:
42.0
Code:
MGT4306
Course Name:
Business Analysis
Course Description:
Business Analysis is a methodology for enabling change in an organizational context through the identification of business needs and recomme... + Read More
Hours:
42.0
Code:
QUA2000
Course Name:
Statistics
Course Description:
Students explore fundamental statistical concepts and use statistical software to summarize, analyze and present both descriptive and infere... + Read More
Hours:
42.0
Code:
BIO2200
Course Name:
Botany
Course Description:
Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More
Hours:
56.0
Code:
ENL2025
Course Name:
Interpersonal Communication
Course Description:
Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More
Hours:
42.0
Code:
FLS3101
Course Name:
French as a Second Language-Beginner 1
Course Description:
The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More
Hours:
42.0
Code:
FLS3102
Course Name:
French as a Second Language-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More
Hours:
42.0
Code:
GED2300
Course Name:
Indigenous Self-Representation in Contemporary Canadian Culture
Course Description:
Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More
Hours:
42.0
Code:
GEO2300
Course Name:
Principles of Urban Planning
Course Description:
Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More
Hours:
56.0
Code:
LAN3101
Course Name:
Spanish-Beginner 1
Course Description:
The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More
Hours:
42.0
Code:
LAN3102
Course Name:
Spanish-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More
Hours:
42.0
Code:
PHI2002
Course Name:
Ethical Decision Making
Course Description:
To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More
Hours:
42.0
Code:
PSI2000
Course Name:
Navigating Canada's Political Landscape
Course Description:
A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More
Hours:
56.0
Code:
PSY2100
Course Name:
Introductory Psychology
Course Description:
With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More
Hours:
42.0
Code:
SCI2000
Course Name:
Environmental Science
Course Description:
Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More
Hours:
42.0
Code:
SOC2000
Course Name:
Introduction to Sociology
Course Description:
When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More
Hours:
56.0
Code:
SOC2001
Course Name:
Anti-Racism: Theory and Practice
Course Description:
Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More
Hours:
42.0
Code:
FIN4601
Course Name:
Business Finance
Course Description:
Business Financial accounting provides the language, concepts, and techniques for analysing and solving financial problems faced by business... + Read More
Hours:
42.0
Code:
GEP1001
Course Name:
Cooperative Education and Job Readiness
Course Description:
Students are guided through a series of activities that prepare them to conduct a professional job search and succeed in the workplace. Thro... + Read More
Hours:
21.0
Code:
MGT4403
Course Name:
Introduction to Project Management
Course Description:
A thorough introduction to modern project management is provided, guiding students through the fundamental tools and behavioural skills need... + Read More
Hours:
42.0
Code:
MKT4411
Course Name:
Integrated Marketing Communications
Course Description:
Integrated Marketing Communications (IMC) is a strategic, collaborative, and well-coordinated approach to provide relevant, consistent and p... + Read More
Hours:
42.0
Code:
MKT4413
Course Name:
Marketing Research
Course Description:
Marketing decisions require a systematic approach based on marketing research. Marketing research uses systematic gathering and analysis of ... + Read More
Hours:
42.0
Code:
BIO2200
Course Name:
Botany
Course Description:
Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More
Hours:
56.0
Code:
ENL2025
Course Name:
Interpersonal Communication
Course Description:
Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More
Hours:
42.0
Code:
FLS3101
Course Name:
French as a Second Language-Beginner 1
Course Description:
The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More
Hours:
42.0
Code:
FLS3102
Course Name:
French as a Second Language-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More
Hours:
42.0
Code:
GED2300
Course Name:
Indigenous Self-Representation in Contemporary Canadian Culture
Course Description:
Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More
Hours:
42.0
Code:
GEO2300
Course Name:
Principles of Urban Planning
Course Description:
Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More
Hours:
56.0
Code:
LAN3101
Course Name:
Spanish-Beginner 1
Course Description:
The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More
Hours:
42.0
Code:
LAN3102
Course Name:
Spanish-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More
Hours:
42.0
Code:
PHI2002
Course Name:
Ethical Decision Making
Course Description:
To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More
Hours:
42.0
Code:
PSI2000
Course Name:
Navigating Canada's Political Landscape
Course Description:
A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More
Hours:
56.0
Code:
PSY2100
Course Name:
Introductory Psychology
Course Description:
With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More
Hours:
42.0
Code:
SCI2000
Course Name:
Environmental Science
Course Description:
Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More
Hours:
42.0
Code:
SOC2000
Course Name:
Introduction to Sociology
Course Description:
When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More
Hours:
56.0
Code:
SOC2001
Course Name:
Anti-Racism: Theory and Practice
Course Description:
Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More
Hours:
42.0
Code:
ADV4505
Course Name:
Consumer Behaviour
Course Description:
Psychological factors such as motivation, self-concept and perception have a profound influence on the buying process. Understanding how con... + Read More
Hours:
42.0
Code:
MKT4400
Course Name:
Product and Pricing Strategies
Course Description:
Product and pricing decisions are an integral part of marketing strategy and also play a significant part in creating an ideal marketing mix... + Read More
Hours:
42.0
Code:
MKT4412
Course Name:
Content Marketing
Course Description:
An effective marketing strategy depends on quality content development and distribution of relevant, engaging, and consistent messages acros... + Read More
Hours:
42.0
Code:
MKT4416
Course Name:
Marketing Ethics and Social Responsibility
Course Description:
In modern marketing, it is increasingly important for organizations to engage in ethical and socially responsible behaviour which are often ... + Read More
Hours:
42.0
Code:
BIO2200
Course Name:
Botany
Course Description:
Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More
Hours:
56.0
Code:
ENL2025
Course Name:
Interpersonal Communication
Course Description:
Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More
Hours:
42.0
Code:
FLS3101
Course Name:
French as a Second Language-Beginner 1
Course Description:
The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More
Hours:
42.0
Code:
FLS3102
Course Name:
French as a Second Language-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More
Hours:
42.0
Code:
GED2300
Course Name:
Indigenous Self-Representation in Contemporary Canadian Culture
Course Description:
Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More
Hours:
42.0
Code:
GEO2300
Course Name:
Principles of Urban Planning
Course Description:
Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More
Hours:
56.0
Code:
LAN3101
Course Name:
Spanish-Beginner 1
Course Description:
The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More
Hours:
42.0
Code:
LAN3102
Course Name:
Spanish-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More
Hours:
42.0
Code:
PHI2002
Course Name:
Ethical Decision Making
Course Description:
To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More
Hours:
42.0
Code:
PSI2000
Course Name:
Navigating Canada's Political Landscape
Course Description:
A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More
Hours:
56.0
Code:
PSY2100
Course Name:
Introductory Psychology
Course Description:
With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More
Hours:
42.0
Code:
SCI2000
Course Name:
Environmental Science
Course Description:
Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More
Hours:
42.0
Code:
SOC2000
Course Name:
Introduction to Sociology
Course Description:
When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More
Hours:
56.0
Code:
SOC2001
Course Name:
Anti-Racism: Theory and Practice
Course Description:
Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More
Hours:
42.0
Code:
WKT4405
Course Name:
Bcomm Marketing Co-Op Work Term 1
Course Description:
This mandatory co-op placement provides students with experiential opportunities within the field. Students attain entry-level positions tha... + Read More
Hours:
Code:
MKT4402
Course Name:
Brand Management
Course Description:
With the prevalence of online and mobile word-of-mouth, companies do not have as much control of the brand message as they had in the past. ... + Read More
Hours:
42.0
Code:
MKT4405
Course Name:
Marketing Analysis and Insights
Course Description:
In modern marketing, it is increasingly important for organizations to engage in ethical and socially responsible behaviour. Students analyz... + Read More
Hours:
42.0
Code:
MKT4406
Course Name:
Sales and Distribution Management
Course Description:
Most successful companies have strong sales capabilities and apply effective distribution management to reach their target audience. 'Place'... + Read More
Hours:
42.0
Code:
MKT4600
Course Name:
Customer Relationship Management
Course Description:
Customer Relationship Management (CRM) is a set of tools that help businesses to develop and maintain profitable business relationships with... + Read More
Hours:
42.0
Code:
BIO2200
Course Name:
Botany
Course Description:
Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More
Hours:
56.0
Code:
ENL2025
Course Name:
Interpersonal Communication
Course Description:
Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More
Hours:
42.0
Code:
FLS3101
Course Name:
French as a Second Language-Beginner 1
Course Description:
The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More
Hours:
42.0
Code:
FLS3102
Course Name:
French as a Second Language-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More
Hours:
42.0
Code:
GED2300
Course Name:
Indigenous Self-Representation in Contemporary Canadian Culture
Course Description:
Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More
Hours:
42.0
Code:
GEO2300
Course Name:
Principles of Urban Planning
Course Description:
Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More
Hours:
56.0
Code:
LAN3101
Course Name:
Spanish-Beginner 1
Course Description:
The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More
Hours:
42.0
Code:
LAN3102
Course Name:
Spanish-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More
Hours:
42.0
Code:
PHI2002
Course Name:
Ethical Decision Making
Course Description:
To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More
Hours:
42.0
Code:
PSI2000
Course Name:
Navigating Canada's Political Landscape
Course Description:
A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More
Hours:
56.0
Code:
PSY2100
Course Name:
Introductory Psychology
Course Description:
With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More
Hours:
42.0
Code:
SCI2000
Course Name:
Environmental Science
Course Description:
Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More
Hours:
42.0
Code:
SOC2000
Course Name:
Introduction to Sociology
Course Description:
When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More
Hours:
56.0
Code:
SOC2001
Course Name:
Anti-Racism: Theory and Practice
Course Description:
Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More
Hours:
42.0
Code:
WKT4406
Course Name:
Bcomm Marketing Co-Op Work Term 2
Course Description:
This mandatory co-op placement provides students with experiential opportunities within the field. Students attain entry-level positions tha... + Read More
Hours:
Code:
MKT4407
Course Name:
Advertising, Public Relations and Sales Promotion
Course Description:
Marketing professionals require skills in advertising, sales promotions and public relations to manage a brand and while interacting with di... + Read More
Hours:
42.0
Code:
MKT4408
Course Name:
Marketing for Non-Profit Organizations and Government
Course Description:
Non-profit organizations use traditional marketing methods in unique ways to build public awareness for their mission and to gain support th... + Read More
Hours:
28.0
Code:
MKT4409
Course Name:
B2B Marketing
Course Description:
Businesses may sell products or services to other businesses (B2B). Marketing products or services to another businesses (B2B) requires a un... + Read More
Hours:
42.0
Code:
MKT4415
Course Name:
Entrepreneurial Marketing and Future Trends
Course Description:
Entrepreneurs are challenged to compete against well-established, better known, and more resourceful companies. They need to apply innovativ... + Read More
Hours:
42.0
Code:
MKT4701
Course Name:
Services Marketing
Course Description:
A significant portion of the modern economy is comprised of services, which are not associated with a product. Marketing services can be sig... + Read More
Hours:
42.0
Code:
BIO2200
Course Name:
Botany
Course Description:
Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More
Hours:
56.0
Code:
ENL2025
Course Name:
Interpersonal Communication
Course Description:
Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More
Hours:
42.0
Code:
ENL4100
Course Name:
Creative Writing
Course Description:
Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More
Hours:
42.0
Code:
ENL4200
Course Name:
New Worlds and Alternative Realities: Speculative Fiction
Course Description:
Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More
Hours:
42.0
Code:
FLS3101
Course Name:
French as a Second Language-Beginner 1
Course Description:
The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More
Hours:
42.0
Code:
FLS3102
Course Name:
French as a Second Language-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More
Hours:
42.0
Code:
GED2300
Course Name:
Indigenous Self-Representation in Contemporary Canadian Culture
Course Description:
Historically, Indigenous peoples and their cultures have been dramatically misrepresented and stereotyped in Canadian literature, music, vis... + Read More
Hours:
42.0
Code:
GEO2300
Course Name:
Principles of Urban Planning
Course Description:
Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More
Hours:
56.0
Code:
LAN3101
Course Name:
Spanish-Beginner 1
Course Description:
The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More
Hours:
42.0
Code:
LAN3102
Course Name:
Spanish-Beginner 2
Course Description:
The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More
Hours:
42.0
Code:
PHI2002
Course Name:
Ethical Decision Making
Course Description:
To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More
Hours:
42.0
Code:
PHI4000
Course Name:
Philosophy and Popular Culture
Course Description:
Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Drawing o... + Read More
Hours:
42.0
Code:
PHI4002
Course Name:
The Philosophy of Drugs
Course Description:
Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More
Hours:
42.0
Code:
PHI4003
Course Name:
The Philosophy of Love and Sex
Course Description:
Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More
Hours:
42.0
Code:
PHI4004
Course Name:
Technology, Society and the Environment
Course Description:
Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More
Hours:
42.0
Code:
PHI4100
Course Name:
Survival in the Information Age: Risk and the Media
Course Description:
On an almost daily basis, the media, through its various outlets - television, radio, web sites, RSS, and podcasts - reports on issues that ... + Read More
Hours:
42.0
Code:
PHY4000
Course Name:
Black Holes, Big Bangs and the Cosmos
Course Description:
The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More
Hours:
42.0
Code:
PSI2000
Course Name:
Navigating Canada's Political Landscape
Course Description:
A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More
Hours:
56.0
Code:
PSY2100
Course Name:
Introductory Psychology
Course Description:
With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More
Hours:
42.0
Code:
SCI2000
Course Name:
Environmental Science
Course Description:
Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More
Hours:
42.0
Code:
SOC2000
Course Name:
Introduction to Sociology
Course Description:
When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More
Hours:
56.0
Code:
SOC2001
Course Name:
Anti-Racism: Theory and Practice
Course Description:
Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More
Hours:
42.0
Code:
SOC4000
Course Name:
Criminology
Course Description:
The interdisciplinary study of social science examining the individual and social aspects of crime is known as criminology. Students work th... + Read More
Hours:
42.0
Code:
SOC4001
Course Name:
Global Perspectives
Course Description:
Sociology, through its exploration of the organization of society and the connections between people and their surroundings, provides new wa... + Read More
Hours:
42.0
Code:
WKT4407
Course Name:
Bcomm Marketing Co-Op Work Term 3
Course Description:
This mandatory co-op placement provides students with experiential opportunities within the field. Students attain entry-level positions tha... + Read More
Hours:
0.0
Code:
MKT4410
Course Name:
Personal Branding and Career Development
Course Description:
Personal branding is an essential skill for marketing professionals to communicate their competencies and expertise to prospective employers... + Read More
Hours:
28.0
Code:
MKT4414
Course Name:
Digital Marketing Tools and Technologies
Course Description:
Digital media is an important element of a communications plan as consumers rely more and more upon online information to make decisions. St... + Read More
Hours:
42.0
Code:
MKT4702
Course Name:
Market Planning, Strategy, and Industry Project
Course Description:
Effective marketers understand how to think strategically to build a brand and achieve business goals. Building on marketing strategy, theor... + Read More
Hours:
56.0
Code:
MKT4803
Course Name:
International Marketing
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Hours:
42.0
Code:
ENL4100
Course Name:
Creative Writing
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Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More
Hours:
42.0
Code:
ENL4200
Course Name:
New Worlds and Alternative Realities: Speculative Fiction
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Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More
Hours:
42.0
Code:
PHI4000
Course Name:
Philosophy and Popular Culture
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Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Drawing o... + Read More
Hours:
42.0
Code:
PHI4002
Course Name:
The Philosophy of Drugs
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Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More
Hours:
42.0
Code:
PHI4003
Course Name:
The Philosophy of Love and Sex
Course Description:
Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More
Hours:
42.0
Code:
PHI4004
Course Name:
Technology, Society and the Environment
Course Description:
Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More
Hours:
42.0
Code:
PHI4100
Course Name:
Survival in the Information Age: Risk and the Media
Course Description:
On an almost daily basis, the media, through its various outlets - television, radio, web sites, RSS, and podcasts - reports on issues that ... + Read More
Hours:
42.0
Code:
PHY4000
Course Name:
Black Holes, Big Bangs and the Cosmos
Course Description:
The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More
Hours:
42.0
Code:
SOC4000
Course Name:
Criminology
Course Description:
The interdisciplinary study of social science examining the individual and social aspects of crime is known as criminology. Students work th... + Read More
Hours:
42.0
Code:
SOC4001
Course Name:
Global Perspectives
Course Description:
Sociology, through its exploration of the organization of society and the connections between people and their surroundings, provides new wa... + Read More
Hours:
42.0
Careers & Pathways
Careers
Graduates may find employment in a broad range of settings in all sectors of domestic and international business and industry, including retail, banks and other financial institutions, government, marketing consulting firms, advertising agencies, market research firms, service-based industries, manufacturers, non-profit organizations, self-employment and small businesses.
Graduates may become involved in on-going marketing initiatives or work in market research, marketing management, social media, market analysis, promotions and communications, branding, public relations, advertising, sales, consulting or product management.
Pathways
Please use our Pathways tool to search for pathway options.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Work both independently and collaboratively to lead teams in inter- and/or multi-disciplinary and virtual environments to promote effective marketing objectives.
- Interpret, critique and select best practices and approaches in marketing to support a positive brand image, business ethics and sustainability, and business growth in a local, national or international context.
- Formulate and implement marketing techniques using emerging digital technologies to meet businesses` marketing needs.
- Create a detailed customer profile to inform marketing decision-making processes.
- Analyze and evaluate the costs and benefits of marketing, customer acquisition, retention, sales, and service to help businesses make informed decisions.
- Conduct primary and/or secondary research to support marketing activities.
- Formulate and implement data-driven marketing plans using data analytics and other marketing evaluation approaches to support business goals.
- Establish and apply creative and innovative approaches to marketing for local, multi-cultural and international markets to foster business growth and increase profitability.
- Create, justify and implement a marketing plan that is integrated with an organization`s marketing and business strategies in order to ensure that efforts are aligned across departments.
- Communicate, negotiate, and defend ideas to a variety of stakeholders including clients and fellow marketing professionals to debate and execute marketing plans.
- Develop strategies for professional and personal leadership as part of lifelong learning to ensure that marketing recommendations are made on the basis of advancements in technology and best practices.
- Leverage the interdependency of functional business units, including human resources and finance, with marketing to support business objectives and strategy.
- Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.
Tuition & Fees
Get an idea of how much each semester will cost with our Tuition and Fee Estimator.
2024/2025 Academic Year
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.
Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.
Fees are subject to change.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
- Ontario Secondary School Diploma (OSSD) or equivalent.
- Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).
Program Eligibility
- Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:
- One Grade 12 U English course, with a minimum of 60%.
- One Grade 12 U Mathematics course, with a minimum of 60%.
- Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:
- One Grade 12 U English course, with a minimum of 60%.
- One Grade 12 U Mathematics course, with a minimum of 60%.
- Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
- IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 90, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 24; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.
Application Information
BACHELOR OF COMMERCE (MARKETING) (HONOURS) (CO-OP)
Program Code 6327X03FWO
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228
Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.
Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.
For further information on the admissions process, contact:
Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro
Additional Information
Program Resources
Algonquin College has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting June 15, 2022. The College shall ensure that all students admitted to the above-named program during the period of consent have the opportunity to complete the program within a reasonable timeframe.
CO-OP INFORMATION:
Co-operative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op course, readiness activities and workshops.
Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin College and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and guides the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to relocate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.
Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses. For more information on your program`s co-op level(s), visit the courses tab on your program`s webpage.
International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document International students are not legally eligible to engage in work in Canada that is part of an academic program. The Co-op/Internship Work Permit does not authorize international students to work outside the requirements of their academic program.
For more information on co-op programs, the co-op work/study schedule, as well as general and program-specific co-op eligibility criteria, please visit www.algonquincollege.com/coop.
Completion of the total number of co-op work terms listed under the courses section on the program page are mandatory for graduation. Co-op students must make every effort to remain on schedule and participate in co-op work terms as planned. Students who fail to complete co-op work terms as scheduled may be required to take an unscheduled break in their studies, resulting in a delay in graduation in order to complete their co-op at a later date. Taking an unscheduled break in studies can impact an international student’s immigration status, including, in most cases, the ability to work. International students are advised to consult with the International Education Centre to understand the potential implications of unscheduled breaks at www.algonquincollege.com/international/student-handouts/scheduled-unscheduled-breaks/.
Contact
Dr. Mark Dottori
Program Coordinator
Dr. Mark Dottori went on to a Mitacs postdoctoral research fellowship and a McCall MacBain teaching and leadership postdoctoral fellowship at McMaster University after receiving his PhD in Sport Business Management from the University of Ottawa. He has also earned an MBA from the Schulich School of Business at York University, a graduate certificate in Public Relations Management from Royal Roads University, a certificate in digital analytics from Algonquin College, and an Honours Bachelor of Commerce in Sport Administration from Laurentian University.
Mark is currently completing an executive certificate in management and leadership focusing on analytics from the Sloan School of Management at MIT. Mark has authored more than seven book chapters and has his research has been published in peer-reviewed journals such as the International Journal of Sport Communication, Sport & Communication, Sport Business Management- an International Journal, the Journal of Professional Communication, and the International Journal of Multiple Research Approaches. He has also presented his research at many international conferences.
His industry experience includes marketing and communication positions with organizations such as the Canadian Paralympic Committee, Callaway Golf, the Toronto Raptors, Canada Basketball, and the Canadian Football League.
Mark teaches marketing, business analytics, and digital media management within the School of Business and the Sport Business Management Program at the college. Mark has also taught at McMaster University, The University of Ottawa, Laurentian University, and was a visiting guest lecturer at the Norwegian School of Sport Sciences.
Erika Bryan-Clayton
Professor
Erika is a Professor in Human Resources and is the School of Business Faculty Coop Coordinator.
Erika has over 11 years of teaching experience and over 8 years Coop experience at Algonquin College.
Her industry experience has been as a Human Resources Generalist for both public sector organizations and private enterprises.
Erika holds a Bachelor of Commerce degree from the University of Ottawa with a double major in Human Resources Management and Marketing.
Erika enjoys guiding and supporting students through their academic journey to develop skills which will enable their success for their chosen career.
When she is not teaching Erika enjoys travelling and participating in a wide variety of sports.
Dr. Yuliya Melnyk
Professor
Dr. Yuliya Melnyk is a PhD Candidate and a Marketing Instructor in Sprott School of Business, Carleton University.
She has an M.A. degree in Journalism (Strategic Communication) from the School of Journalism at the University of Missouri-Columbia, Columbia, MO, USA, and a PhD in Linguistics from the Odesa National Mechnikov University, Ukraine.
Dr. Melnyk’s background includes marketing research, marketing dental services, public relations, and teaching communication.
She has been teaching Communication and English courses in La Cite Collegiale, Ottawa since 2011. Yuliya’s marketing research interests include buying-decision process, emotions, consumer-brand relationships, value, and brand protection.
Before moving to Ottawa, she worked in the newsrooms of the Ukrainian Division of the Voice of America, Washington, DC, USA and in a few US newsletter publishing companies where she covered education and the US pharmaceutical industry. She had also taught English at the university in Ukraine.