FAQ

How long is the program and when are classes?
This graduate certificate is designed with the professional in mind. The program is offered in both Fall (September start) and Winter (January start). Both intakes are offered over two consecutive semesters. The Fall intake starts in September and runs until the end of April. The Winter intake starts in January and runs until the end of August. Classes are usually in the late afternoons, evenings.

Are classes online or in person?
This program uses a variety of learning formats including classroom, online and field study (a consulting project).

Can I work while doing this program?
Most students need to work to supplement their education. The class times and condensed two-semester format help students complete the certificate efficiently so that they can begin their career in the field of marketing.

What are the students like who usually take this program?
This program is designed for college or university graduates looking to advance their career in marketing. Students have a wide variety of work and/or volunteer experiences. There is often a mix of international and domestic students, which brings very dynamic and interesting discussion to the classroom.

What would I learn?
Students learn how to develop strategies to brand and market products and services based on analysis of prevailing market conditions, consumer attitudes, and behaviours. Through a creative, flexible and customer-focused approach students develop an understanding of both domestic and international marketing issues. Students acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs to satisfy customer needs.

Do we work with real-world clients?
In the second semester, students act as consultants to complete an industry project for a real-world client. Students apply their learning to develop a marketing plan and strategy, culminating in a client presentation.

Who teaches the courses?
The professors come from diverse and international backgrounds, and are active practitioners and educators, some owning their own businesses in the field of marketing.