Frequently Asked Questions
How long is the program?
This is a two-year diploma program starting in September and January. Students entering the program build a foundation in business knowledge relevant to the marketing function. As they advance through the semesters, courses are designed to maximize real world, hands-on and experiential learning.
What would I learn?
The curriculum is designed to provide both marketing theory and applied learning, culminating with a comprehensive marketing plan project with an industry client in the fourth level. Marketing related studies include marketing to the consumer and business marketplace, product and pricing strategies, marketing planning and decision making, and global marketing. Marketing communications, marketing research, professional selling, sales management, and digital marketing and distribution are also covered. Learning assignments involve case studies, online discussion boards and research, role-playing, practical assignments and ongoing project work with industry partners.
Are there any certification that I can earn?
Graduates of the Business – Marketing program earn a certificate from the Canadian Professional Sales Association Sales (CPSA).
What are my options to advance my education after this diploma?
Graduates of the program have the option to:
- seek full-time employment in the industry
- enter the Business Administration Advanced Diploma program with advanced standing
- do a block transfer into the Business – Management and Entrepreneurship Diploma
- enter the Advertising and Marketing Communications Management Advanced Diploma program with advanced standing
- pursue an Honours degree in Business and Marketing through several articulation agreements including a partnership with Nipissing University
- pursue several Graduate Certificate opportunities