Student Experience

What to Expect

Algonquin College is proud to provide a diverse and dynamic student experience. Check out the highlights below to get a sense of what to expect as a student in the Business Administration – Marketing program.

Work-Integrated Learning

Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.

You also have the opportunity to compete against top students in the province in the prestigious Ontario Colleges’ Marketing Competition (OCMC) where you enhance both your analytical and professional presentation skills.

Competitions

Students have the option to participate in the Ontario Colleges’ Marketing Competition (OCMC). This annual competition gives students valuable real-world experience and a chance to stand out in today’s competitive workforce. Read more about the opportunity here.

Marketing students place fourth overall at 2024 Ontario Colleges’ Marketing Competition! Read more about this amazing win here. This marks the fifth year in a row that the team has finished in the top five.