Student Experience

What to Expect

Algonquin College is proud to provide a diverse and dynamic student experience. Check out the highlights below to get a sense of what to expect as a student in the Bachelor of Event, Sport and Entertainment Management (Honours) (Co-op) program.

Success Stories and Testimonials

This unique degree, the only one of it’s kind in Canada, was created by industry experts to fill a gap in industry. Hear from industry leaders about the demand for this type of event-specialized degree.

Director of Marketing and Communications for the North American Indigenous Games 2023 Neal Alderson shares why this degree will play a key role in the success of tomorrow’s event organizers.

Hear what Rebecca Cotter, Manager of Communications and Community Engagement, City of Quinte West, has to say about how this new Events degree will open doors to individuals interested in becoming event industry leaders.

Hear from Professor Joe Goldblatt, who, quite literally, wrote the book on Event Management. Joe is the author, co-author and editor of over 40 books in the field of events management including the first text book that is extensively used in higher education. Joe talks about how the program addresses the educational gap in the events industry. He has received three lifetime achievement awards for his contributions to event management education.

“As live event and entertainment experiences finally and fully return to our lives, the launch of the Bachelor of Event, Sport and Entertainment Management degree program couldn’t be better timed. We will need skilled leaders and inspired visionaries to imagine and deliver these life-changing experiences that shape our world, culturally, socially and economically… and it will be the graduates of this program who bring them to us. Hats off to Algonquin College for prioritizing this program and recognizing the critical importance of higher-education in the sector.”
– Erin Benjamin, President & CEO, Canadian Live Music Association

“I lovehow engaging the course content is. Most of the professors have either worked in the event industry or still are – so all of the information is stuff we’ll use in our future careers.”
– Nicole, Student

Work-Integrated Learning

  • Over 50% of this degree program is event-focused
  • Get connected with industry and start building your network during 2 paid co-op placements (local, national or international)
  • Students learn to plan and execute in-person, virtual and hybrid events, and explore various digital platforms (web, social, video)
  • Skills mastered include how to scout a location, manage entertainment, create and lead collaborative teams, and design events to achieve their client’s vision
  • Students design, plan and execute an event each year from concept to completion, and in the 4th year students are linked to industry clients for hands-on, real-world experience
  • Storytelling is at the forefront of our teachings. Through the lens of the guest experience, students gain skills to curate content and create marketing assets that have the ability to tell compelling narratives.
  • Opportunity to study abroad at Munster University in Ireland for a semester
  • Students learn from faculty who are experienced in the Event industry, and hold a Masters degree or a PhD in education