Abhay Tiwari

First Name: Abhay
Last Name: Tiwari
Email: tiwaria@algonquincollege.com
Title: Professor
School/Department: Marketing Research and Business Intelligence
Campus: Ottawa

Abhay Tiwari is a Consultant at Nielsen, where he is involved in conducting primary and secondary research (both quantitative and qualitative), preparing research proposals, developing analysis plans and carrying out data analysis using SPSS. He is also involved in project execution, ensuring the timeliness and quality of the deliverables.

Abhay has four years of experience supervising and conducting both academic and commercial research projects. Having completed a Masters in Business Administration majoring in marketing strategy, Abhay has an in-depth understanding of marketing concepts and their applications with respect to framing and executing successful business strategies. Abhay completed the one year Marketing Research and Business Intelligence (MRBI) Graduate Certificate Program at Algonquin College. He has taught market research and data analysis courses in university level programs.

In 2011, Abhay’s work was published in the International Journal of Research in Commerce and Management (IJRCM) titled: Service Quality Evaluation: An application of the SERVQUAL model with special reference to two wheeler service stations in Nangal Dam (India). In 2012, Abhay received the national A.B Blankenship Award from the Marketing Research and Intelligence Association (MRIA) for achieving the highest weighted average score in a research proposal competition for an RFP titled: Google Vs Facebook. In 2013, Abhay published a research article in the International Conference on Contemporary Issues in Business Management on a Comparative Evaluation of Web Sources.