Designed Spaces: Staging Success
Posted on Wednesday, November 13th, 2024
Designed Spaces specializes in home staging for clients in the Hamilton region and the Greater Toronto Area, primarily for homeowners and real estate agents looking to enhance property appeal before listing for sale. The project focuses on rebranding and redesigning websites to better represent their value in a fast-changing competitive industry.
Through our research, we identified key customer insights. Clients prioritize affordability, as Designed Spaces maintains cost-efficiency by owning staging materials rather than relying on rentals. Additionally, they require quick turnaround times, given the speed of the real estate market in these regions. Designed Spaces’ customers also appreciate custom staging solutions that can be tailored to specific market trends, such as modern, minimalist, or family-oriented design, to increase the engagement of target buyers.
Our research shows that competitors in staging and real estate offer varied approaches: staging companies focus on speed and creativity, design firms integrate staging with broader services, real estate agents provide in-house staging for convenience, and DIY options attract budget-sensitive clients. In contrast, we emphasize a tailored, high-quality staging experience that balances creativity and efficiency to set us apart.
The home staging industry is changing. Modern design trends now favor clean, simple looks with natural touches, which Designed Spaces includes in their staging. Furthermore, with many customers looking for eco-friendly options like energy-efficient lighting and repurposed furniture, sustainability has become increasingly important—an area where Designed Spaces can gain a competitive edge.
Another significant trend is digital innovation: virtual staging is seen as a practical and cost-effective option. Especially in a post-pandemic environment where virtual tours are common, virtual staging can be a valuable digital service that the Design Spaces can expand.
Our rebranding and website redesign will focus on showcasing these unique strengths. The refreshed website will emphasize their competitive features like quick project turnarounds, and ability to deliver trend-focused, customizable designs. Through an updated and visually engaging website, Designed Spaces will strengthen its reputation as a trusted and innovative staging partner for the GTA and Hamilton real estate markets.