Urban Forest Soap Commercials

Project Description:

Urban Forest is a local producer of all-natural, handcrafted soap products that are eco-friendly, made without chemicals, preservatives, surfactants, synthetic fragrances, or dyes. This project involved producing two animations for various social media platforms, each with a short 8-second version and a long 18-second version. The videos, explaining the ‘WHY’ and the ‘HOW’ of their natural soap in comparison to commercial chemical soap respectively, aim to draw in a younger target audience.

The ‘WHY’ video focuses on the specific benefits of natural soap, both for yourself and the environment while calling for viewers to review the products they own at home for potentially harmful chemicals commonly found in commercial beauty products. The goal of this video is to get viewers to make the switch from products they are potentially loyal to, and instead of switching to Urban Forest’s chemical-free soap.

The ‘HOW’ video acts more as an instructional video, focusing on questions the client’s found they were commonly asked. One such common question is regarding the usage and benefits of their solid shampoo bars, as many potential customers found themselves solely familiar with the usage of liquid shampoo. The goal of this video is to easily clear up any questions or concerns potential customers may have before making a purchase.

The project was broken down into four main stages: the pre-production phase, where the team produced planning documents such as vision boards, mood boards, personas, concepts, treatments, scripts, shot lists, and storyboards, the production phase, where the team produced and gathered project assets such as graphics, music, fonts, and voiceovers, the post-production phase, where the team produced the animations within Adobe After Effects, and finally, the deployment phase, where the team refined the end products, handing off the deliverables to the client.

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