Social Media Marketing Value Tool

Posted on Monday, August 2nd, 2021

Client	DreamWell
Professor(s)	Leanne Seaward,
Program	Computer Programming
Students	Claudio Lima, Abdulkadir Atay Lei Kong Chrishanthi Michael Bradford Watson Nathen White

Project Description:

The requirement for this project was to create a frontend that would connect to the existing DreamWell influencer evaluation engine that estimates the social media marketing value of an influencer advertisement.

There are fixed rates for advertisements when it comes to medias such as television, newspaper, and radio. However, when it comes to advertisement in digital social media like YouTube and Instagram, there are no such predetermined rates. When a brand wants to advertise their products, they approach the content creators to advertise their products within their content. However, there is no application or system which provides a platform for the brands and influencers to calculates the social media market values for advertisement.

The end users for this solution are Brand agents, Social Media content Creators and DreamWell Agents.

Short Description:

DreamWell is a startup company that provides software solutions in digital marketing. They are specialized in influencer Marketing, Content creation and Social Growth. Our project will provide them a platform that allows brands and the social media c

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