Online Versus In Person Shopping
Posted on Wednesday, November 13th, 2024

Client | Les Promenade Gatineau |
Professor(s) | Dr. Zaniub Ibrahim Ameet Tyrewala |
Program | Bachelor of Hospitality and Tourism Management |
Students | Aleksa Radic, Nhu Lai, Tonee Cadiz, Moe Albakri |
Project Description:
As online shopping becomes more accessible and convenient, fewer people feel compelled to visit physical retail spaces.
To counteract this trend, Les Promenades Gatineau must enhance its immersive offerings—such as interactive events and unique in-person shopping experiences—and optimize its marketing strategies to better connect with target audiences.
These initiatives are expected to boost consumer engagement, driving increased foot traffic and revenue both now and in the future.
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