Lit3D Website Redesign
Posted on Wednesday, November 13th, 2024
Lithophanes are light sculptures that are lit from behind to create a 3D-like image. We are focusing on redesigning and delivering a fully functional Shopify website to properly showcase the message of Lit3D. Through a redesign, we are prioritizing accessibility, establishing visual branding, simplifying the process of ordering lithophanes, and emphasizing the focus on the stories that come with lithophanes, rather than the product itself.
Regarding accessibility, we are ensuring that the website is user-friendly by complying with AODA AA standards and focusing on the website being user-friendly with multiple devices to ensure optimal performance for many.
For the brand guide, we have established visual elements that will represent Lit3D, which will help create a recognizable and distinct brand identity. Lit3D’s new website design aims to be more elegant, modern and minimalistic. This will be done by using minimal, subtle web design, primarily using sans serifs for a cleaner look and using a limited palette of colours that consists of gold, black and white. Additionally, we are working towards making the website more interactive, such as implementing hover states for interactive feedback and slow animations for the landing page for an enhanced user experience.
We will also simplify the process of ordering lithophanes by making sure that all pages have easy navigation back to the shopping cart.
Lastly, we are emphasizing the message of Lit3D which is prioritizing the stories and memories that come with lithophanes, instead of focusing on them being simply transactional products. This message will be conveyed by keeping web design subtle to not distract users from the targeted purpose of having lithophanes. The wording used to sell lithophanes will also consistently remind customers that they are buying more than just a light sculpture, but a memorable experience.