Evaluating the Effect of Marketing on Foot Traffic, Sales, and Engagement in the Retail Shopping Mall Industry

Client	Les Promenades Gatineau
Professor(s)	Dr. Zainub Ibrahim N/A
Program	Bachelor of Hospitality and Tourism Management Program
Students	Team Leader: Lucas Bear, Project Manager: Riley Hoogsteen, Consumer Insight Specialist: Patti Wedawin, Research Data Analyst: Yasmin Mosimann Da Silva Bertasoli

Project Description:

The purpose of the study is to investigate the effectiveness of marketing and promotions at shopping centres by examining their impact on foot traffic, consumer interest, sales, and length of stay. We will be conducting our research through surveys, discussion groups, and previous data collected.

Feedback and information will be provided back to our client following our completion.

Contact the Team

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