Populii Branding Redesign and Web Re-visioning
Posted on Thursday, April 4th, 2024
Project Summary:
Populii aspires to be the top online hub for businesses enhancing their corporate culture and workforce skills. Our IMD team focuses on projecting professionalism and trust through branding and web design.
| Client | Greg Smith & Mathew Burns, Populii Inc. | |
| Professor(s) | SuCheng Lee, | |
| Program | Interactive Media Study | |
| Student Team Members | Cassie Kukkonen Jess Huynh Iain Lahaie Jessie Mbekou Christian Ward |
Project Description:
The project aims to unify Populii’s online presence. By integrating comprehensive solutions to cultivate and sustain vibrant corporate cultures, this initiative brings together two distinct brands: the Culture Shaping Collective, dedicated to fostering positive corporate cultures through skill development, and Orgfitech, focused on validating cultural growth, under the broader Populii brand.
Leading the rebranding efforts, our team ensures the seamless integration of the Culture Shaping Collective into the Populii brand while preserving Orgfitech’s unique identity within this expanded brand ecosystem. This strategic rebranding effort is tailored to resonate with Populii’s target business-to-business markets, aiming to establish a clear and coherent brand message.
Through a detailed approach to visual identity and messaging refinement, our objective is to deliver a digital platform that consolidates Populii’s offerings in culture shaping and learning enhancement, highlighting the brand’s leadership in fostering sustainable, healthy organizational cultures.