GottaGo Website Redesign
Posted on Thursday, April 4th, 2024
Project Summary:
Our project aims to revitalize GottaGo’s branding and website, focusing on user experience and aligning with its advocacy goals. We have researched target audiences and competitors, identify key issues, and implement strategic solutions.
| Client | Bessa Whitmore, Meghan Ede / GottaGo | |
| Professor(s) | SuCheng Lee, | |
| Program | Interactive Media Design | |
| Student Team Members | Matthew Tzavelas; Jesse Gauthier; Arany Paramalingam; Amir Beladi; Hoda Rahmani |
Project Description:
GottaGo Ottawa, a dedicated campaign advocating for accessible and clean public facilities, has collaborated with our team for a comprehensive website redesign.
As a non-profit organization, GottaGo focuses on influencing major stakeholders, including the City of Ottawa and Ottawa Tourism, to enhance public amenities such as toilets and water fountains. Our project begins with meticulous planning, where we engage with GottaGo to understand their goals and requirements, ensuring a tailored approach. The subsequent phases involve detailed research on target audiences and competitors, identifying branding and website issues, and proposing strategic solutions.
The IMD Team aims to create a consistent and modernized website, complete with style tile, low-fi and high-fi wireframes, and SEO improvements. Our 10-week timeline includes weekly updates, ensuring regular communication and feedback. In week 10, we will present the revamped website, reflecting our commitment to elevating GottaGo’s online presence and impact.