The Fast and The Furry
Posted on Wednesday, March 29th, 2023
Client | World Wildlife Organization (WWF) |
Professor(s) | David Solomon |
Program | Project Management |
Students | Gozde Yilmaz Sayar, Elizaveta Gerdt, Jesica Santos, Mehmet Kondakcioglu, Furkan Yasir Tas |
Project Description:
Team X is made up of people who love animals. We believe every creature plays a vital role in the delicate balance of our ecosystem. What’s good for animals is good for the planet, and good for us. Thus, when our Applied Project Management class at Algonquin College gave us the option to pick a project that we would like to conceptualize, plan, and implement, we naturally picked the fundraising project for the benefit of the World Wildlife Fund (WWF). Contributing to the conservation efforts of WWF gives animals a fighting chance and aligns with our advocacy.
The Fast and the Furry is a fundraising event created to raise $1,000 for the benefit of the World Wildlife Fund. The animal costume party conceptualized by the team is intended to engage existing and potential donors and solicit contributions in a fun and engaging way. The party will be held at Beyond the Pale Brewery and Tap Room in Ottawa on April 2, 2023. The minimum donation of $15 per person serves as the entrance fee and comes with one craft beer specially created by the brewery. Net proceeds from all donations collected will be turned over to WWF by April 6, 2023. Several fun activities will be available through the night to allow guest to top up their donations. Activities will include animal face painting where guests donate to have their faces painted with animal designs. There will also be a wildlife photo booth where guests can donate to have their photos taken with animal props. Animal accessories such as tails, ears, and wings will be sold at the event for those who aren’t in costume. There will also be prizes for special costume categories and animal-themed games. Animal-themed merchandise and WWF-branded items will also be available for sale. All activities will be on a donate-to-play basis to generate more donations during the event. Entrance tickets will be sold in the weeks leading up to the event through eventbright.com, as well as at the entrance of the venue on the night of the event. Pre-event marketing activities include the creation of a website and an Instagram page that will promote the event. These will direct donors and party guests to the project’s donation page on the WWF-Canada website. It will also direct party-goers to the Eventbrite ticket-selling platform where they can purchase their tickets. The project will be delivered by a project team of 5 people and 8 volunteers, on a budget of $100, and over a period of 6 weeks. The project is supported by World Wildlife Fund Canada and Beyond the Pale Brewery and Tap Room.