Ducklings Social App

Project Description:

The Ducklings Social App is a mobile application tailor-made for our client, a group known as the ‘Ducklings.’ Founded by well-known clinical sex and relationship therapist Sue McGarvie, the Ducklings are a local membership-based social club for adventurous adults, whose mission is to build a community of people who are sexy, sassy, flirty and fun. Ducklings also has a strong emphasis on member safety – only allowing real, local people who pass a thorough vetting process to be admitted as a member, as well as enforcing a code of conduct for all members. This approach ensures an unparalleled level of safety and comfort that allows Ducklings members to truly be themselves and feel comfortable within a like-minded community. Ducklings also puts a strong emphasis on education opportunities for members, with regular learning sessions ran by McGarvie and others, not to mention group outings to various points of interest in the local area.

The Ducklings group originally had a dating-only mobile application for their members, however it had several issues that limited its use, and as well it did not fully encapsulate everything that Ducklings has to offer, so our client requested a new direction for their mobile application. To meet this need, the Ducklings Social App was created to allow members a simple, convenient way to access all the key features of Ducklings membership – from accessing the events calendar and RSVPing, to updating member’s personal profile, to finding and chatting with other members, to linking to the Ducklings merchandise store. This was done by building an application that would leverage all the existing Ducklings online ecosystem, such as the Ducklings member website which runs on a Modern Lifestyle platform, as well as the Ducklings merchandise store website. Built with Flutter and programmed in Dart, Ducklings Social uses a WebView class to create a custom, integrated user experience that brings the existing Ducklings websites to a mobile-first format, allowing members to quickly access and easily jump between the different Ducklings features. This approach keeps the application light, fast, and intuitive for users and means any updates to the websites will automatically be shown in the application, saving on maintenance overhead. The application is also cross-platform and built to run on both Android and Apple iOS, allowing Ducklings members to use the mobile device of their choice.

At present, the Ducklings Social App features a homepage landing screen, and once logged in the user can quickly navigate between the events calendar, their member profile, member chat, and the Ducklings merchandise store. The application is designed to be modular and allow for easy addition or removal of features in the future as required. Some features were planned but not yet implemented and should be included in future updates. This includes a member proximity system called ‘Duckling Radar,’ that when enabled, will allow Ducklings Social App users to see other members nearby them superimposed on a map, enabling easy informal meetups and connections.

Contact the Team

Gallery