TnE Trader Video
Posted on Friday, November 26th, 2021
| Client | Mark McLean (TnE Trader) |
| Professor(s) | John Kozodoj, David Solomon |
| Program | Interactive Media Design |
| Students | Jeffrey Robinson Munshat Elias Ly Le Naomi Wildeboer Oksana Sasovska |
Project Description:
The project that we worked on is the Tne Trader company. TnE Trader is a new business offering a platform to buy and sell used high-end tools. Their mission is to provide a straightforward process to buy and sell high-quality trades tools and equipment at a “fair market value.” They provide high-end used tools in an online marketplace, validate the quality of the sellers’ tools and equipment, fair market pricing for the quality of product, provide ongoing customer support and dynamic feedback on buyers/sellers.
Our client’s name is Mark Maclean, a business owner of Snap-on Tools, TnE Trader and a Multi-Franchisee from Ottawa. The client’s goal was to gain awareness to potential sellers and buyers and learn about his platform, to show that the new platform is reliable, to make potential users feel excited that there are high-end tools available on this website and to promote the platform through our video.
The problem that the client was facing was technicians spend thousands of dollars every year on high-end tools with no means of sourcing or selling high-end used tools. With a 20% market turnover rate, this allows for a large market of unsold high-end tools and equipment. Our team has created a video educating potential clients to trade used high-end automotive tools and equipment and to view the TnE Trader website as a “one-stop market platform” for all technicians to acquire and sell high-end tools and equipment.
Our team has gained great experience working together on our project. We have prioritized each member’s opinion and contributed work equally by having weekly team meetings and making every voice heard. Working for TnE Trader allowed us to gain networks with each other and our main goal was to satisfy our client at any cost. Additionally, we had weekly client meetings where we showcased each week’s progress through a presentation, which always has impressed our clients. Any suggestion that the client requested for change was met swiftly. Finally, in the end, we have created a motion graphic animated video for the TnE Trader to promote their platform which has matched and exceeded the expectations of the client.
Short Description:
TnE Trader is a marketplace that brings automotive technicians together to seamlessly purchase high quality used automotive tools. Our team created an ad using motion graphics for social media introducing TnE Trader and their business model.