MKT2218 – Digital Marketing
Course Description
Students focus on understanding and implementing digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement and effectively communicating with customers is essential in the digital landscape today. Students build a strong foundation in content marketing and management systems, social media marketing, search engine marketing and measurement analytics, all cornerstones to an effective digital strategy.
Course Details
| Semester: | Winter |
| Campus: | Ottawa |
| Start Date: | Week of February 10 |
| End Date: | Week of May 23 |
| Link Code: | BMB4T |
| Number of Weeks: | 14 |
| Hours Per Week: | 3 |
| Delivery Type: | Congregated |
| Associated College Program: |
Students prepared to demonstrate their learning by:
| submitting multiple written assignments | |
| using research and essay writing strategies | |
| delivering presentations | |
| X | participating in group-based activities |
| X | completing hands-on learning |
| learning in a fast-paced environment | |
| X | completing online work |
| performing highly-specialized tasks | |
| using industry software tools | |
| x | completing quizzes or tests |
Please note: Every attempt is made to ensure the accuracy of the information on this webpage. The College reserves the right to modify or cancel any course, program, or timetable at any time.