Digital marketing campaigns are taking off quickly among student recruitment professionals
Posted on Monday, January 26th, 2015
When it comes to marketing and recruitment campaigns, universities are increasingly turning to digital tools to complement their traditional stable of print ads, brochures and Viewbooks.
In November, Victoria-based Royal Roads University ran a campaign that used Google Glass, the high-tech glasses designed by the Internet search engine, and a GoPro video camera to allow prospective students to virtually sit in on lectures, take a tour of the campus, and participate in Q&A sessions with faculty members – all in real time. Current Royal Roads students outfitted with the Glass and a ball cap mounted with the panoramic GoPro camera acted as tour guides, attending lectures and accompanying campus tours while livestreaming the events. The events were also recorded and can be viewed on the university’s campaign website, http://yourfutureview.com/future-view/, (also on its YouTube channel).
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