Three Trends That Are Shaping the Future of Advertising
Posted on Thursday, October 5th, 2017
New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.
Consumer behavior is shifting rapidly towards these new modes of communication — and the advertising industry is following suit. In 2017, digital advertising is expected to overtake TV advertising for the first time ever, pulling in $202 billion dollars in the process — a sure sign of the irrevocable transformation of the advertising industry.
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