SAIT unveils new logo and drops ‘polytechnic’ from name
Posted on Thursday, April 7th, 2016
The Southern Alberta Institute of Technology (SAIT) recently unveiled its new logo and branding, the product of a year of research that led the school to drop “polytechnic” from its name and devise a colourful emblem.
“More than 4,000 voices united to contribute to SAIT’s new brand,” Carol Rogalski, marketing director at SAIT, said in a news release. “One piece of overwhelming feedback was the understanding that SAIT offers a polytechnic education, but having the word in the name wasn’t necessary. We listened and the new brand reflects that.”
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