Odyssey Theatre

Posted on Sunday, January 19th, 2020

Volunteer Position Title: Marketing Team
Volunteer Position Time Frame: Ongoing

Contact Name: Kloë Kinsman
Contact Email & number: office@odysseytheatre.ca , (613) 232-8407
Website: http://www.odysseytheatre.ca
Volunteer Location: 2 Daly Ave, Ottawa, ON K1N 6E2

Mission:

Odyssey Theatre is Ottawa’s professional, premier open-air theatre. For 34 years, we have attracted thousands each summer to our award-winning Theatre Under the Stars along the Rideau River in beautiful Strathcona Park. We are renowned for our unique performances featuring masks, physical movement and innovative staging to create a theatre experience like no other!

Volunteer Position Description:

Are you experienced with writing, social media, communications or marketing? Are you a fan of the performing arts? Why not combine both of your interests into one exciting volunteer opportunity as a member of Odyssey Theatre’s volunteer Marketing Team!

Odyssey Theatre is Ottawa’s professional, premier open-air theatre. For 34 years, we have attracted thousands each summer to our award-winning Theatre Under the Stars along the Rideau River in beautiful Strathcona Park. Our unique productions feature masks, physical movement and imaginative staging to provide a theatre experience like no other.

As a non-profit charity, Odyssey is looking for a talented and enthusiastic writer to help us grow audiences and increase community awareness of the Theatre’s award-winning work.

As a member of our creative and collaborative Marketing Team, you will work with the Chair, other volunteers and a staff person to develop and implement exciting new marketing and communications strategies for the Theatre. We are looking for volunteers to for a variety or roles within our marketing team, such as writing, media relations, social media and digital marketing and general marketing. Descriptions and requirements bellow:

Writer

We are looking for a volunteer with excellent writing skills that can help us to:

• Prepare stories and articles about the Theatre and its upcoming season for distribution to community newspapers;
• Prepare written content for our web site;
• Write blogs about the Theatre’s season and artists for posting on our web site;
• Write press releases and develop story ideas for the media; and,
• Create interesting and compelling written material for our social media platforms.

Social Media and Digital Marketing

We are looking for a volunteer with social media, web and digital marketing skills that can help us to:

• Develop innovative new digital marketing initiatives to grow Odyssey’s on-line presence and expand our reach on social media;
• Improve our web site;
• Create interesting and compelling written and video material for our web site and social media platforms;
• Use data analytics to better target and improve the effectiveness of our marketing activities.

Media Relations

We are looking for a volunteer with excellent writing skills and a background in media relations and journalism that can help us to:

• Prepare stories and articles about the Theatre and its upcoming season for distribution to community newspapers;
• Develop strategies to increase media coverage of the Theatre and our work; and,
• Write press releases and develop and pitch story ideas to the media.

Marketing Team

We are looking for volunteers with an interest or experience in marketing, communications, social media, writing, public relations, general promotion or advertising that can help us to:

• Develop and implement marketing plans and strategies for Odyssey and our upcoming 35th season of outdoor theatre;
• Develop innovative new digital marketing initiatives to grow Odyssey’s on-line presence;
• Improve our web site;
• Develop strategies and create press materials to attract both traditional and new media coverage of the Theatre;
• Develop creative advertising and promotional materials for this summer’s production;
• Secure co-promotional partnerships with other organizations to build and reach new audiences;
• Help write and edit marketing content, including promotional materials, web and social media content and media pitches;
• Develop strategies to use data analytics to better target and improve the effectiveness of our marketing initiatives; and,
• Evaluate the effectiveness of our marketing initiatives and develop future marketing plans.

If you are passionate about the arts, and have an interest or expertise in marketing, we’d love to hear from you!

Volunteer Requirements:

• Minimum 19 Years of Age

How to Apply: To express your interest in this position, please contact Kloë Kinsman at office@odysseytheatre.ca or give her a call at (613) 232-8407


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