Social Analytics Tools

Successful social media strategies are based on measurable outcomes. Fortunately, there are many analytics tools available that will allow you to track your progress and measure your success, or discover areas for improvement. The following are a few tools that you may find useful.

Facebook Insights

Facebook’s Insights tool provides a vast array of measurements of your Facebook Page’s performance. Insights provides demographic data, as well as detailed information about how people are discovering and responding to your Facebook Page posts. This allows you to experiment with different types of posts to see what your audience responds to best. Your Page needs to have at least 30 likes to start seeing insights.

Insights will also show you when your fans are online. Knowing when your fans are most active on Facebook can help you to time content to appear when your audience is potentially most active on Facebook. You can see when your fans are online by going to your Page Insights and clicking “Posts”.

Sprout Social

Sprout Social is a paid, comprehensive social analytics tool. In addition to robust publishing and monitoring tools, it has analytics tools that allow you to monitor performance of all of your social media accounts from one dashboard. It also offers customized “presentation-ready” reports.

TweetReach

TweetReach is a Twitter tracker that allows you to view stats about particular Twitter topics. It’s a useful way to be able to track conversations in real time. TweetReach provides basic analytics for free, and with a paid account you can generate more detailed reports.

Twitalyzer

Twitalyzer is a free Twitter analysis tool, that allows you to create an analytics report based on a specific Twitter account. It provides over 50 metrics via a “Trends” report, and you can view reports in real time. You can also export your Twitalyzer data into a spreadsheet for tracking over time.

SocialMention

Social Mention is a free social search tool that enables you to search across a variety of social channels for mentions of your brand or keywords. Social Mention is quite proficient at finding brand mentions that regular searches and alerts may miss.

FollowerWonk

FollowerWonk is a free Twitter analytics tool (for basic features) that enables you to find more detailed information about your followers and the people you follow. You can search Twitter bios, find industry influencers, compare Twitter accounts, and follow and unfollow accounts right from the site.